I think larger brands are starting to realize that the more screen real estate on their website they can give to their text messaging clubs, the more mobile subscribers they’ll be able to acquire. A great example is what Charlotte Russe has done on their own website, where they’ve included their text message club call to action right within the header. See below.
Once someone has inputed their mobile phone number into the website, they receive the following double opt-in SMS confirmation required by the wireless carriers.
If you’re looking for other examples of brands using their websites to advertise their text messaging clubs, check out the examples from Seattle Sun Tan, Jack in the Box, or the many companies featured in this gallery. This growing trend of large companies promoting their text messaging clubs in big ways are a sign of the power text message marketing holds.
Need help setting up a web opt-in for your text messaging club? Give Tatango a call today at (888) 517-6345 and ask how you can collect mobile numbers directly from your own website.