Did your SMS marketing campaign fail a CTIA audit in June? If so, you’re not alone, as 20% of SMS marketing advertisements that were audited by the CTIA in June, and 42.3% of SMS marketing messages failed their CTIA audits. The CTIA audited 1,751 campaigns, with 386 of those campaigns failing their audits. The most common CTIA audit failure, accounting for over 20% of all CTIA audit failures, was the fact that campaigns had no mention that “message and data rates may apply” in their advertising of their campaign.
Want to pass your next CTIA audit? Download our guide to CTIA sms marketing compliance here.