Text Message Marketing Resources > QA Videos > What Does Mobile Messaging Rates May Apply Mean?

What Does Mobile Messaging Rates May Apply Mean?



In the video above, Tatango CEO Derek Johnson explains what the term, “mobile messaging rates may apply” means. Prefer to read instead? No problem, please see the post below. You can also find answers to all of your SMS marketing questions in our Q&A video library; click hereΒ to browse.


Mobile Messaging Rates Meaning

We’ve all seen or heard the phrases, “mobile messaging rates may apply” or “mobile data rates may apply”. These phrases simply mean that the text message and data fees that the consumer pays apply to the automated text messages that they are opting in to receive. This disclosure is required by the mobile carriers within an opt-in SMS confirmation.

Some time ago, most people paid about 20 cents per text message that they either sent or received. Due to the previous SMS pricing, it was extremely important to disclose that the consumer will still be responsible for paying their typical SMS rate for the message they receive from a specific brand.

Today, most people no longer pay per SMS message, but instead have an unlimited plan and pay a flat monthly rate. But this may not be the case for everyone. Because there are still very basic SMS plans available, the carriers still require that brands inform the consumer that, “mobile messaging rates may apply” or “mobile data rates may apply” regardless of their mobile plan.

Crafting SMS messages can be tricky, especially adding the disclosures that are required in order for your business to properly run your SMS marketing campaigns. If you need help, let us know! Click here to chat with our experts.

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