In the video above, Tatango CEO Derek Johnson answers the question, “What is a single-message SMS program?” Prefer to read instead? No problem, please see the post below. You can also find answers to all of your SMS marketing questions in our Q&A video library; click here to browse.
What is a Single-Message SMS Program?
In text message marketing, there are two types of messaging programs: recurring SMS programs and single-message SMS programs.
A single-message SMS program is a text message marketing program that consists of companies sending a one-time text message with no plans of repeat messaging. The goal of a single-message SMS program is to communicate once, with no interest in collecting phone numbers for future text messages.
For example, a brand can use a single-message program to suggest that a consumer download their app after signing up for an account, or to authenticate a user’s login. Google incorporates a single-message program into their 2-Step Verification process by sending users a unique verification code to their mobile phone, which is required to sign in to their account.
What is a Recurring Message SMS Program?
A recurring message program is a text message marketing program that subscribers opt into to receive future text messages. Brands and organizations use recurring SMS programs to send updates, alerts, coupons, and promotions to a list of subscribers who have opted in.
In the example below, Papa Murphy’s uses its recurring message program to send store updates and distribute promotional offers like 25% off an online order.
To see how other brands are using recurring message SMS programs, check out our blog post: 50 Examples of Brands Using SMS Marketing.