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SMS Marketing Examples

4 Restaurants Growing Their Email Lists Using SMS

Aug 29, 2014

When it comes to email marketing, it’s essential to constantly be growing your restaurant email marketing database. While growing a restaurant email marketing database through an online form is easy, as customers can simply type in their email address to join, getting email addresses from restaurant customers in the real world can be extremely hard. To make it easier for restaurants to grow their email databases, and restaurant customers to sign up for emails from restaurants, many restaurants are using text-to-join as a method to grow their email marketing databases. This text-to-join method allows customers to text their email address to an SMS marketing short code, in order to give it to the restaurant.

In this blog post, we’ve found four different restaurants that are all using some form of text-to-join to collect their customer’s email addresses. Below are the restaurants.

If you want a complete breakdown of Restaurant SMS Marketing, please check out our comprehensive master post on the subject!

 

Applebee’s in the image below is telling restaurant customers in their menu to text their email address and zip code to 22337, to sign up for their emails and receive the latest news, offer and a free treat on the customer’s birthday.  Read more about how Applebee’s is using text messaging to grow their email database here.

Restaurant text-to-join email marketing - Applebees

 

Denny’s in the image below is telling restaurant customers to text the word “DENNYS” and their email address to the SMS short code 73757 to join their new Denny’s Diner Perks Loyalty Program. Read more about how Denny’s is using text messaging to grow their email database here.

Dennys text-to-join email marketing

 

Chuck E. Cheese’s in the image below is telling restaurant customers to text their email address to the SMS short code 35505 to join their email club, in order to get exclusive coupons, activities & more! Read more about how Chuck E. Cheese’s is using text messaging to grow their email database here.

Chuck E. Cheeses Text-to-join email marketing

 

Baskin-Robbins in the image below is telling restaurant customers in-store to text the word “BDAY” and their email address to the SMS short code 31310 to join their Birthday Club, and to receive a free scoop of ice cream on their birthday. Read more about how Baskin-Robbins is using text messaging to grow their email database here.

Baskin Robbins Text Messaging Email Capture

 

Looking for more ways to use text message marketing for your restaurant? Check out this blog post of the top 10 restaurant SMS marketing case studies.

Want to collect email addresses via text message for your restaurant? See if your email marketing provider is already supported by Tatango here.


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