When making a list of the types of businesses that achieve the best results from SMS advertising, usually restaurants are at the top of that list. It’s no wonder there’re so many awesome restaurant SMS marketing case studies available. Have you heard of Applegate Kitchens? If so, did you know their restaurants have a mobile text club? It’s true!
As you can see in the SMS advertisement below, when you text APPLEGATE to the SMS short code 585858 you’ll be opted-in to their restaurant’s mobile text club, in addition to receiving a free hot dog with the purchase of another. Giving potential mobile text club members an incentive to join, can increase SMS advertising opt-in rates by 520%.
Below is the text message customers receive after they opt-in by texting APPLEGATE to 585858, which is displayed in the SMS advertising above.
This is a great example of a restaurant using SMS advertising to not only capture customers mobile phone numbers, but also drive awareness of their restaurant, as the opt-in incentive encourages customers to bring a friend.