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What is the Cost of MMS Marketing?



In the video above, Tatango CEO Derek Johnson answers the question, “What is the cost of MMS marketing?” Prefer to read instead? No problem, please see the post below. You can also find answers to all of your MMS marketing questions in our Q&A video library; click here to browse.


What is MMS Marketing?

If you’re familiar with SMS marketing, MMS marketing is a similar concept, except an MMS message is not limited to 160 characters. With MMS messaging, a brand can send up to 5,000 characters and include an video, gif, or image, as shown below.


What is the Cost of MMS Marketing?

To understand the cost of MMS marketing, there are a few factors that contribute to the cost. To send MMS marketing, a brand needs to consider the following cost requirements.

A Short Code + Short Code Hosting

In order to send messages, a brand first needs to lease a short code. A short code is a five- to six-digit phone number that is used by brands to communicate with their customers.

AT&T, T-Mobile, Verizon, and other major wireless carriers developed short codes as an alternative to regular 10-digit mobile phone numbers. Compared to traditional 10-digit phone numbers, SMS short codes are much easier for consumers to read and recall, as they are about half the length. A typical short code phone number can look something like 12345 or 123456. Depending on the type of short code, it’ll cost between $500 and $1,000 a month to lease and host.

An SMS Software Provider

In order to send messages from a short code, a brand needs an SMS software provider like Tatango. SMS software providers give brands all of the software needed to log in, create, manage, and launch text message marketing campaigns, as well as analyze reports.

Tatango provides easy-to-use SMS marketing software and industry expertise to help companies solve their text message marketing challenges. Tatango’s software allows marketers to build, manage, and launch a limitless variety of text messaging campaigns, without requiring a developer or external resources. Since the software is web-based, it can be accessed anywhere, anytime.

Cost per Message – Inbound & Outbound

Finally, messaging fees. Since the messaging fees for SMS and MMS aren’t included within the software fee, users pay per message sent and received. Compared to other software providers with complicated pricing plans, Tatango users only pay for messages that they send or receive. Tatango’s messaging fee structure allows brands to have complete control of their text messaging spend.

Check out our free MMS message cost estimator here.


More MMS Marketing Examples

If you’re looking for more MMS marketing examples, check out the following posts:

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