Ikea Uses MMS Marketing To Promote Summer Specials

Have you noticed summer is almost here! In addition to the warm weather, barbeques, and time outside with family and friends, summer also is a time for retailers to kick it into high gear, and that usually start out with summer promotions!

Ikea is no different, recently sending out the following MMS marketing message to their customers, in an effort to promote their new summer outdoor dining and entertainment essentials that they’re offering.

Ikea MMS Marketing

When you click on the MMS message from Ikea above, the image appears larger, and displays one of their new outdoor products. You can see this MMS message below.

Ikea MMS Message

The link the text message takes customers to Ikea’s online summer flyer, which is below.

Ikea Mobile Marketing Example

While every retailer may aspire to be as successful as Ikea, it’s definitely realistic for every retailer to use MMS marketing just as they do to reach their customers, especially to announce upcoming summer specials. Look for more great examples of retailers using both text messaging and MMS marketing to reach their customers, check out this list we put together of the top 10 retail mobile marketing case studies.

 

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