In the video, Tatango CEO Derek Johnson answers the question, “What is white-labeled SMS marketing software?”
If you’d rather read than listen, no worries! You can find a written summary below. You can also find answers to all your SMS marketing questions in our Q&A video library.
What Is White-Labeled SMS Marketing Software?
When software is white-labeled, that means it’s built, maintained, and re-branded for other users. A marketing agency can use someone else’s SMS marketing software and rebrand it as theirs. Doing so allows them to host the software on their own domain, display their own logo, and use their own email for support. This gives clients the impression that it’s the agency’s software, when it’s really being handled by someone else.
We hope that answers your question about white-labeled software. If you have any lingering questions, feel free to browse our free text message marketing resources. If you have a more pressing concern or question, don’t hesitate to contact us directly.