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The video above shows Tatango CEO Derek Johnson discussing attribution tracking with SMS keywords. If you’d rather read about this topic, that’s okay! You can find a written summary below. You can also find answers to all your SMS marketing questions in our Q&A video library.
What Is An SMS Keyword?
An SMS keyword is a word or phrase that consumers text to a short code. For example, keywords are often used as a subscription command in SMS marketing campaigns, where the command might be “Text ‘PIZZA’ to 12345”. In this example, PIZZA is the keyword subscription command. Keywords can also be used to navigate the campaign in other ways. You can learn more in our blog post, Understanding SMS Keywords and Short Codes.
What Is Attribution Tracking?
Let’s begin by defining attribution. Attribution is the process of connecting interactions and opt-ins to specific SMS marketing campaigns. How many people came in from this TV commercial, this billboard, or this magazine ad? Using different keywords for different parts of the SMS campaign, you can track the effectiveness of each of these delivery methods. You could use one keyword in the TV spot, a different one on the billboard, and a third one in the magazine ad. You’ll then be able to look at the data and fine-tune your campaign’s targeting to be more effective.
We hope that answers your question about SMS attribution tracking. If you have any lingering questions, feel free to browse our free text message marketing resources. If you have a more pressing concern or question, don’t hesitate to contact us directly.
