MMS Marketing Examples: Avenue Retail Stores
Looking for great examples of MMS marketing? Look no further than how Avenue has used MMS marketing to generate a 6,600% ROI by sending MMS coupons and other promotional content every week to their mobile subscribers. This is in addition to getting a 97% open rate on their MMS marketing messages.
Avenue is a specialty retailer in the United States with five-hundred stores in 37 states, offering plus-size women clothing for women 25 to 55 years of age. The retailer has been using MMS marketing since 2012, and with their phenomenal results, and their continued usage of MMS marketing, this looks to be a winning marketing strategy for this retailer.
Below are 31 different MMS marketing messages sent by Avenue to their customers on their dedicated short code 44088. The images on the left are the messages as they were received by the customer, and the images on the right is what was displayed when the recipient clicked on the image. Up until now, Avenue has focused on sending MMS marketing messages with images only, but they could also send animated images (GIFs) or even videos in their MMS marketing messages.
If you want to opt-in to receive MMS marketing messages from Avenue, all you have to do is text “AVE” to 44088, or click here. (SMS terms & conditions apply) It’s interesting to note that Avenue is incentivizing their customers to opt-in to their MMS marketing campaign by offering $5 off any purchase of $20 or more. This strategy has been found to increase new mobile subscribers by as much as 520%.
Are you a retailer looking for more mobile marketing ideas? Check out the top 10 retail short codes here, on the U.S. Short Code Directory website. As always, if you have any questions about mobile marketing, or MMS marketing specifically, don’t hesitate to contact Tatango.