MMS Marketing Examples: Avenue Retail Stores

MMS Marketing Example - Avenue Retail Stores

Looking for great examples of MMS marketing? Look no further than how Avenue has used MMS marketing to generate a 6,600% ROI by sending MMS coupons and other promotional content every week to their mobile subscribers. This is in addition to getting a 97% open rate on their MMS marketing messages.

Avenue is a specialty retailer in the United States with five-hundred stores in 37 states, offering plus-size women clothing for women 25 to 55 years of age. The retailer has been using MMS marketing since 2012, and with their phenomenal results, and their continued usage of MMS marketing, this looks to be a winning marketing strategy for this retailer.

Below are 31 different MMS marketing messages sent by Avenue to their customers on their dedicated short code 44088. The images on the left are the messages as they were received by the customer, and the images on the right is what was displayed when the recipient clicked on the image. Up until now, Avenue has focused on sending MMS marketing messages with images only, but they could also send animated images (GIFs) or even videos in their MMS marketing messages.

If you want to opt-in to receive MMS marketing messages from Avenue, all you have to do is text “AVE” to 44088, or click here. (SMS terms & conditions apply) It’s interesting to note that Avenue is incentivizing their customers to opt-in to their MMS marketing campaign by offering $5 off any purchase of $20 or more. This strategy has been found to increase new mobile subscribers by as much as 520%.

Interested in sending MMS marketing messages like Avenue is to your customers? Check out Tatango’s MMS marketing product here, or drop us a message to discuss your options.


MMS Marketing Example 1 - Avenue Retail Store                 MMS Marketing Image 1 - Avenue Retail Store

MMS Marketing Example 10 - Avenue Retail Store                 MMS Marketing Image 10 - Avenue Retail Store

MMS Marketing Example 9 - Avenue Retail Store                 MMS Marketing Image 9 - Avenue Retail Store

MMS Marketing Example 8 - Avenue Retail Store                 MMS Marketing Image 8 - Avenue Retail Store

MMS Marketing Example 7 - Avenue Retail Store                 MMS Marketing Image 7 - Avenue Retail Store

MMS Marketing Example 6 - Avenue Retail Store                 MMS Marketing Image 6 - Avenue Retail Store

MMS Marketing Example 5 - Avenue Retail Store                 MMS Marketing Image 5 - Avenue Retail Store

MMS Marketing Example 4 - Avenue Retail Store                 MMS Marketing Image 4 - Avenue Retail Store

MMS Marketing Example 3 - Avenue Retail Store                 MMS Marketing Image 3 - Avenue Retail Store

MMS Marketing Example 2 - Avenue Retail Store                 MMS Marketing Image 2 - Avenue Retail Store

MMS Marketing Image 11 - Avenue Retail Store                 MMS Marketing Image 11-1 - Avenue Retail Store

MMS Marketing Image 12-1 - Avenue Retail Store                 MMS Marketing Image 12-1 - Avenue Retail Store

MMS Marketing Image 31 - Avenue Retail Store                 MMS Marketing Image 31-1 - Avenue Retail Store

MMS Marketing Image 30 - Avenue Retail Store                 MMS Marketing Image 30-1 - Avenue Retail Store

MMS Marketing Image 29 - Avenue Retail Store                 MMS Marketing Image 29-1 - Avenue Retail Store

MMS Marketing Image 28 - Avenue Retail Store                 MMS Marketing Image 28-1 - Avenue Retail Store

MMS Marketing Image 27 - Avenue Retail Store                 MMS Marketing Image 27-1 - Avenue Retail Store

MMS Marketing Image 26 - Avenue Retail Store                 MMS Marketing Image 26-1 - Avenue Retail Store

MMS Marketing Image 25 - Avenue Retail Store                 MMS Marketing Image 25-1 - Avenue Retail Store

MMS Marketing Image 24 - Avenue Retail Store                 MMS Marketing Image 24-1 - Avenue Retail Store

MMS Marketing Image 23 - Avenue Retail Store                 MMS Marketing Image 23-1 - Avenue Retail Store

MMS Marketing Image 22 - Avenue Retail Store                 MMS Marketing Image 22-1 - Avenue Retail Store

MMS Marketing Image 21 - Avenue Retail Store                 MMS Marketing Image 21-1 - Avenue Retail Store

MMS Marketing Image 20 - Avenue Retail Store                 MMS Marketing Image 20-1 - Avenue Retail Store

MMS Marketing Image 19 - Avenue Retail Store                 MMS Marketing Image 19-1 - Avenue Retail Store

MMS Marketing Image 18 - Avenue Retail Store                 MMS Marketing Image 18-1 - Avenue Retail Store

MMS Marketing Image 17 - Avenue Retail Store                 MMS Marketing Image 17-1 - Avenue Retail Store

MMS Marketing Image 17 - Avenue Retail Store                 MMS Marketing Image 16-1 - Avenue Retail Store

MMS Marketing Image 15 - Avenue Retail Store                 MMS Marketing Image 15-1 - Avenue Retail Store

MMS Marketing Image 13 - Avenue Retail Store                 MMS Marketing Image 13-1 - Avenue Retail Store

MMS Marketing Image 14 - Avenue Retail Store                 MMS Marketing Image 14-1 - Avenue Retail Store

Are you a retailer looking for more mobile marketing ideas? Check out the top 10 retail short codes here, on the U.S. Short Code Directory website. As always, if you have any questions about mobile marketing, or MMS marketing specifically, don’t hesitate to contact Tatango.


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