31 Fabulous MMS Marketing Examples From Avenue

31 Fabulous MMS Marketing Examples From Avenue
Looking for great retail examples of brands sending MMS marketing messages to their customers? Look no further than Avenue retail stores, who consistently sends MMS messages to their mobile subscribers. In this post we put together 31 fabulous examples of MMS marketing messages that Avenue sent to their customers.

 

About Avenue

Avenue is a specialty retailer in the United States with five-hundred stores in 37 states, offering plus-size women clothing for women 25 to 55 years of age. The retailer has been using MMS marketing since 2012, and with their phenomenal results, and with their continued usage of MMS marketing, this looks to be a winning marketing strategy for this retailer.

If you haven’t already, see how Avenue generated a 6,600% ROI from a single MMS marketing message they sent to customers. It’s a great MMS marketing case study, and very inspirational for any retailers looking to do MMS marketing.

 

What Is MMS Marketing?

If you’re familiar with SMS marketing, MMS marketing is pretty much the same, except an MMS message is not limited to 160 characters. With MMS messaging, a brand can send up to 5,000 characters, and include either an image or video. As you can imagine, MMS marketing is pretty powerful, especially for a retailer.

 

MMS Marketing Examples

Below are 31 different MMS marketing messages sent by Avenue to their customers on their dedicated SMS short code 44088. Up until now, Avenue has focused on sending MMS marketing messages with images only, but they could also send animated images (GIFs) or even videos in their MMS marketing messages.

Looking for more inspiration? Check out these MMS marketing examples.

 

MMS Marketing Example #1

MMS Marketing Examples From Avenue Retail Stores - Your Summer Outfit Guide Is Here

It’s essential to craft a compelling message with a limited number of characters in a message (160). By using MMS marketing, brands can make the most out of every marketing message they send to their subscribers by adding more text, images, videos, and even GIFs. In this example, Avenue is using MMS marketing to promote its summer outfit catalog. Avenue attached a visual example of their new catalog, increasing interest and click-through rate to their online catalog.

 

MMS Marketing Example #2

MMS Marketing Examples From Avenue Retail Stores - You Won't want to Miss This

In this example, Avenue is using MMS marketing to promote its storewide Easter weekend event by attaching an MMS promotional flyer to their text message. By doing so, subscribers can easily view all of the most important information, creating a more effective marketing message.

 

MMS Marketing Example #3

MMS Marketing Examples From Avenue Retail Stores - Workweek Treat for You

Using MMS marketing is a great way to promote deals and generate foot traffic. In this text message marketing example, Avenue sent its subscribers a text alert with an attached coupon, offering its subscribers $25 off a $100 in-store purchase. Instead of remembering the coupon code, subscribers can show the attached MMS coupon and coupon code to any store associate to receive the discount.

 

MMS Marketing Example #4

MMS Marketing Examples From Avenue Retail Stores - Warmer Weather Hot Styles

Similar to the previous message example, Avenue sent its subscribers a text alert with an attached coupon offering its subscribers $25 off a $100 purchase. Instead of remembering the coupon code, subscribers can simply show the attached MMS coupon and coupon code to any store associate to receive the discount.

 

MMS Marketing Example #5

MMS Marketing Examples From Avenue Retail Stores - Update Your Spring Wardrobe

Like the previous example, Avenue sent its subscribers a text coupon offering its subscribers $25 off a $100 purchase. Instead of sending out identical promotional offer messages, Avenue differentiates its MMS headline to promote different clothing within its “Update Your Spring Wardrobe” campaign.

 

MMS Marketing Example #6

MMS Marketing Examples From Avenue Retail Stores - Top it Off

In this message example, Avenue sent its subscribers a text alert with an attached MMS message promoting its line of $20 and $25 tops. Avenue also included an text message about the offer and a direct link to where its subscribers can purchase the featured tops.

 

MMS Marketing Example #7

MMS Marketing Examples From Avenue Retail Stores - Tee It Up

In this MMS marketing example, Avenue sent its subscribers a text alert with an attached MMS message promoting its perfect tee and included a coupon code for $25 off a $100 purchase. Avenue also included a text message about the offer and a direct link to where its subscribers can purchase the featured tee.

 

MMS Marketing Example #8

MMS Marketing Examples From Avenue Retail Stores - Summy Ready Styles

In this MMS example, Avenue sent its subscribers a text coupon offering its subscribers $25 off a $100 purchase. Subscribers can present the MMS coupon and coupon code to any store associate to receive the discount.

 

MMS Marketing Example #9

MMS Marketing Examples From Avenue Retail Stores - Stock Up for Warmer Weather

As a way to promote its storewide discount event, Avenue attached an MMS promotional image to their marketing message. Avenue also included information about the offer and a direct link to where subscribers can go to shop.

 

MMS Marketing Example #10

MMS Marketing Examples From Avenue Retail Stores - Step Up Your Style

Using MMS marketing makes it easy to promote product lines effectively. In this example, Avenue sent its subscribers a text alert with an attached MMS message highlighting three boot models promoting its wide-width boot collection. Avenue also included information about the offer and a direct link to where subscribers can shop.

 

MMS Marketing Example #11

MMS Marketing Examples From Avenue Retail Stores - So Close to the Weekend

In this example, Avenue sent its subscribers a text with an attached coupon offering its subscribers $25 off a $100 purchase. Avenue differentiates its MMS headline to promote different clothing within its brand and communicate different marketing messaging: “So Close to the Weekend!”

 

MMS Marketing Example #12

MMS Marketing Examples From Avenue Retail Stores - Shop Our Best Prices

In this MMS message example, Avenue sent its subscribers a text alert promoting its line of $20 tops. Avenue also included an SMS message about the offer and a direct link to where its subscribers can share the offer with friends on social media.

 

MMS Marketing Example #13

MMS Marketing Examples From Avenue Retail Stores - Say it With a Tee

In this example, Avenue sent its subscribers a text alert with an attached MMS message highlighting a model wearing a featured statement t-shirt promoting Avenue’s statement t-shirt line. Avenue also included an SMS message about the offer and a direct link to where subscribers can shop for statement tees.

 

MMS Marketing Example #14

MMS Marketing Examples From Avenue Retail Stores - Saturday Flash Sale

In this message example, Avenue sent its subscribers a text alert with an attached MMS message, promoting a flash sale where subscribers can take an extra 20% off. Avenue also included an SMS message about the offer and a direct link to where subscribers can shop the limited-time sale.

 

MMS Marketing Example #15

MMS Marketing Examples From Avenue Retail Stores - Love Your Style

Similar to the previous message example, Avenue sent subscribers a personalized MMS message with a coupon offering $25 off a $100 in-store purchase. Subscribers can present the MMS coupon and coupon code to any store associate to receive the discount.

 

MMS Marketing Example #16

MMS Marketing Examples From Avenue Retail Stores - Love to Give and Get

In this example, Avenue is using MMS marketing to promote its holiday styles catalog. Avenue sent an MMS message of their catalog, featuring their holiday styles as well as information about the offer and a direct link where its subscribers can shop the holiday looks. A look-book like this would be a great idea for any retailer, especially around holiday season.

 

MMS Marketing Example #17

MMS Marketing Examples From Avenue Retail Stores - Its Time to Shop

In this MMS message example, Avenue sent subscribers a text alert promoting a Columbus Day savings event where subscribers can take 30% off any one item. Avenue also included text about the offer and a 30% off coupon code for subscribers to use to receive the discount.

 

MMS Marketing Example #18

MMS Marketing Examples From Avenue Retail Stores - Hello Fall

In this example, Avenue sent its subscribers an MMS message highlighting models wearing Avenue’s featured fall tops promoting their fall t-shirt line. Avenue also included a message about the offer and a direct link to where its subscribers can shop their fall tees.

 

MMS Marketing Example #19

MMS Marketing Examples From Avenue Retail Stores - Give Summer the Cold Shoulder

In this example, Avenue sent its subscribers an MMS message highlighting a model promoting their cold-shoulder t-shirt line. Avenue also included a message about the offer and a direct link to where its subscribers can shop the trend. Showing images is a great way to show subscribers what your sale is about, and make them want to take part.

 

MMS Marketing Example #20

MMS Marketing Examples From Avenue Retail Stores - Get Fab for Fall

In this MMS example, Avenue sent its subscribers an MMS coupon offering $25 off a $100 in-store purchase. Avenue differentiates its MMS headline to promote different clothing within its brand and communicate different marketing messaging: “Get Fab for Fall!”

 

MMS Marketing Example #21

MMS Marketing Examples From Avenue Retail Stores - Get a Head Start on Holiday

In this example, Avenue is using MMS marketing to promote their holiday styles catalog. Avenue attached an MMS message of their catalog featuring their holiday styles, as well as information about the offer and a direct link where its subscribers can shop the holiday looks.

 

MMS Marketing Example #22

MMS Marketing Examples From Avenue Retail Stores - Find Your Perfect Fit

As a way to promote their new bra line, Avenue sent its subscribers an MMS message offering a Buy 2 Get 1 Free deal for their Bra Event. Avenue also included copy about the offer and a direct link where subscribers can shop the bras.

 

MMS Marketing Example #23

MMS Marketing Examples From Avenue Retail Stores - Fall Fashion Is Here

In this example, Avenue is using MMS marketing to promote its fall styles catalog. Avenue sent an MMS message of their catalog featuring fall styles as well as information about the offer and a direct link where its subscribers can shop the fall looks.

 

MMS Marketing Example #24

MMS Marketing Examples From Avenue Retail Stores - Early Halloween Treat

In this MMS message, Avenue sent its subscribers an MMS coupon offering $25 off an in-store purchase. Avenue differentiates its MMS headline to promote different clothing within its brand and communicate different marketing messaging, “Early Halloween Treat!”.

 

MMS Marketing Example #25

MMS Marketing Examples From Avenue Retail Stores - Dont Miss Out

In this message example, Avenue sent subscribers an MMS message promoting its in-store clearance event. Avenue also included copy about the offer and a link where subscribers can find an Avenue store near them.

 

MMS Marketing Example #26

MMS Marketing Examples From Avenue Retail Stores - Don't Miss This One

In this message example, Avenue sent its subscribers an MMS message promoting its limited-time, only-online flash sale where subscribers can take 50% off. Avenue also included a message about the offer, a coupon code, and a direct link to where subscribers can shop the limited-time sale.

 

MMS Marketing Example #27

MMS Marketing Examples From Avenue Retail Stores - Denim on Denim

In this example, Avenue used MMS marketing to promote its denim styles catalog. Avenue sent an MMS message of their catalog featuring denim styles. The message includes a buy-one, get-one $20 deal, as well as information about the offer, and a direct link where subscribers can shop the denim looks.

 

MMS Marketing Example #28

MMS Marketing Examples From Avenue Retail Stores - Cozy Up to New Styles

In this example, Avenue is using MMS marketing to promote its cooler weather styles catalog. Avenue sent an MMS message of their catalog featuring their cooler weather styles, as well as information about the offer and a direct link where its subscribers can shop the cozy looks.

 

MMS Marketing Example #29

MMS Marketing Examples From Avenue Retail Stores - Cast Your Vote

In this example, Avenue used MMS marketing to promote its latest text message marketing campaign. Avenue sent an MMS message including their campaign keyword and a short code for users to text to subscribe. The message includes information about the program and a direct link where subscribers can shop Avenue looks.

 

MMS Marketing Example #30

MMS Marketing Examples From Avenue Retail Stores - Build Your Summer Wardrobe

In this example, Avenue used MMS marketing to promote its BOGO free summer clothing event. Avenue sent an MMS message offering subscribers “Buy One Get One Free” on select summer items. The message also includes information about the offer and a direct link where subscribers can shop Avenue looks.

 

MMS Marketing Example #31

MMS Marketing Examples From Avenue Retail Stores - BOGO Saturday

In this example, Avenue used MMS marketing to promote its BOGO $20 pant event. Avenue attached an MMS message highlighting a model promoting their select pant styles and offering subscribers “Buy One Get One $20” on select styles. The message also includes information about the offer, and a direct link where its subscribers can shop the featured pants.

 

How to Use MMS Marketing

MMS marketing is an effective way to communicate promotional offers, specials, engage with subscribers, and promote product lines. As you can see in the examples above, Avenue uses MMS marketing to provide value for their subscribers in many different ways.

Interested in attaching MMS coupons to your messages? Contact Tatango.

 

More MMS Marketing Examples?

If you’re looking for more MMS marketing examples, check out the following posts:


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