Tatango competitor, Waterfall, Inc., announced yesterday that they’ve acquired SMS marketing service provider Tetherball. This comes only a few months after Waterfall announced they had acquired the mobile marketing services division of Archer USA Inc.
Tetherball had a strong quick service restaurant (QSR) clientele, working with brands such as Carl’s Jr., CiCi’s Pizza, Dairy Queen, and McDonald’s. With the announcement, the Tetherball website was taken offline, and it’s being reported that all Tetherball clients have transferred their SMS campaigns to Waterfall’s mobile marketing platform.
As mentioned before on this blog, there’s definitely a consolidation of SMS marketing service providers, and Waterfall’s acquisition of Tetherball is another example of this trend. In the last two years, Mozes was acquired by ePrize and Signal was acquired by BrightTag. This is in addition to SITO Mobile making a run at acquiring bankrupt SMS provider HipCricket, which eventually was sold to ESW Capital.
From Matt Silk, Head of Strategy at Waterfall…
“Tetherball built a strong business with many exceptional clients in our key vertical segments. The additional value that Waterfall provides has been well received and we are excited to have this opportunity to help Tetherball customers bring their programs to the next level.”
Waterfall was founded in 2005, and has worked with clients such as 7-Eleven, ABC, Acxiom, American Eagle Outfitters, Anheuser-Busch, Constant Contact, Experian, Fedex, Microsoft, Neiman Marcus, Nuance, PETA, Pizza Hut, Starbucks and the U.S. Army. The company has offices in Atlanta, Austin, Boston, Los Angeles and New York.