A weekly roundup from October 8th to October 14th of the most important articles from all around the world that have a direct impact on text message marketing, and a couple that are just awesome!
SMS Marketing Industry News:
Weather Effects on Mobile Social Interactions: A Case Study of Mobile Phone Users in Lisbon, Portugal Company
The effect of weather on social interactions has been explored through the analysis of a large mobile phone use dataset. Time spent on phone calls, numbers of connected social ties, and tie strength were used as proxies for social interactions, while weather conditions were characterized in terms of temperature, relative humidity, air pressure, and wind speed.
Campaign Spotlight: Text PINES To 77177 And Help Plant 10,000 Trees
Very cool mobile campaign to highlight today: Leading digital marketer TakePart launched an SMS initiative for The Story of Pines, a 16-minute short film by singer-songwriter Alison Sudol.
Phones and Texting on the Campaign Trail
Pew Research has found that significant numbers of voters are using their phones to interact with the 2012 US election campaign. Many have received marketing from candidates, but with smartphone owners making up less than half of registered voters, texts appear to be more effective than apps.
Rice News Release: Women use emoticons more than men in text messaging
Women are twice as likely as men to use emoticons in text messages, according to a new study from Rice University.
The State of the 2012 Election — Mobile Politics
As of late September, 88% of registered voters own a cell phone of some kind—and significant numbers of these voters are using their mobile devices to get information about the 2012 election, to interact with the campaigns, and to converse with other voters about a political issue.
NowUKnow: Keeping New York’s Youth in the ‘Know’ About Sexual and Reproductive Health
Planned Parenthood of New York City (PPNYC), along with Planned Parenthood Nassau County (PPNC), Planned Parenthood Hudson Peconic (PPHP), and Planned Parenthood Mid-Hudson Valley (PPMHV), recently launched “NowUKnow,” a video and text-message campaign aimed at educating at-risk young people in New York City and surrounding areas about the prevention of unintended pregnancy and sexually transmitted infections (STIs).
Text spam messages on the rise
As more people buy Smartphones, the opportunity for scams becomes more attractive. Mobile phone consumers received 1.5 billion text spam messages in 2008, for example. In 2011, that figure shot up to 4.5 billion text spam messages, according to Ferris Research, a market research firm that tracks mobile spam.
Tatango SMS Marketing News:
Tatango Chosen as a Top SMS Short Code Provider
We are extremely honored that the Common Short Code Administration has selected Tatango as one of the top mobile marketing companies that offer SMS Short Codes.
Forbes Calls Tatango – Killer App of 2012
A lot of exciting things have been happening at Tatango lately, and we almost missed the fact that we were mentioned in a Forbes article last month. “What’s the Killer App of 2012?” discusses the different technologies that are used in this year’s election and the importance of how people are collecting the data, segmenting the data, and using the technology available to get their message out.