Tatango has seen many SMS marketing case studies over the years, but when we saw Westfield Shopping Center text club get 6,000 subscribers in 1 week, we were impressed. All of us have seen the stores in malls doing promotions to engage customers, but how often do you see the shopping center management getting in the mix? Five Westfield Centers in Northern California did just that.
Any successful text club first requires creating a large subscriber database and Westfield Centers did just that by advertising a text-to-win broadcast campaign. With a $1,000 shopping SPREE going to the winner, over 6,000 shoppers subscribed to the text club within 1 week. The text club had its own SMS short code and was promoted all over in-mall signage, promoting shoppers to join the text club tobe entered to win.
Looking to start your own text club for your business? Contact the folks at Tatango and let us help you launch your own successful text club.