It was announced on June 6, 2016, that SendHub, an SMS marketing provider, was acquired by Cameo Global. SendHub was founded in December of 2011, initially started in Y Combinator. The company had raised $10 million in funding, from Y-Combinator, Kapor Capital, Menlo Ventures, Bullpen Capital, Alexis Ohanian, Garry Tan, the Seraph Group, and other investors.
The company that acquired them, Cameo Global, has been around 1994 and offers expertise in IT solutions and telecommunications. The company has 600 technology experts working in 85 countries annually. The price of the acquisition of SendHub was not disclosed. SendHub’s customers include Lyft, Booz Allen Hamilton, Berkshire Hathaway, The Knot, and Teach for America.
Before SendHub was acquired, they raised the following rounds of funding…
- Apr, 2012 – $2M / Seed Funding
- Sep, 2013 – $3M / Series A Funding
- Nov, 2014 – $5M / Series B Funding
It’s interesting to note that Vibes had a similar amount of venture funding before Syniverse acquired a minority stake in their company for $45 million. Vibes had raised $15 million from Fidelity Ventures back in 2008.
The news of SendHub being acquired by Cameo Global came only a few weeks before Twilio went public, and only a couple months before Upland Software announced their purchase of HipCricket, which came after their acquisition of Mobile Commons for $12 million. Below is a list of other acquisitions in the SMS marketing space.
- Tetherball Acquired by Waterfall (March 2015)
- Archer Mobile Acquired by Waterfall (November 2014)
- Signal Acquired by BrightTag (May 2014)
- Mozes Acquired by ePrize (January 2013)