7-Eleven Increases App Downloads with SMS Promotion
7-Eleven has a location just about everywhere it seems. According to the official website, there are over 50,000 7-Eleven locations worldwide, so finding a store isn’t a problem. However, finding a good promotion can get even more consumers into their nearest 7-Eleven store.
To boost downloads of its official app, 7-Eleven gave away free coffee during “Free Coffee Week”, to consumers that had the app installed on their mobile phones. To help increase awareness of the 7-Eleven app, the convenience store sent a text message to all their customers, telling them about “Free Coffee Week” on their dedicated short code 711711. The text message reads, “FREE COFFEE WEEK starts tomorrow! DL and scan the 7-Eleven app to get any size hot coffee FREE! Oct 12-18 only.”
When a text message recipient clicks on the link, they’re taken to a mobile web page (see below). The mobile web page directs the consumer to the app store to download the 7-Eleven app, where they can get access to the free coffee offer.