Text Message Marketing Case Studies

92% Click-Through Rate for SMS Autoresponder

Aug 05, 2013

Pirq, a mobile app that helps consumers discover deals and rewards at their favorite local businesses, just informed us that their recent text messaging campaign has been experiencing a 92% click-through rate.

Pirq’s text messaging campaign encourages consumers to download the app by texting “SHOP” to 33133, as you can see in the gigantic advertisement they have placed in select Westfield Shopping Centers.

Mobile App Advertising

When a shopper texts “SHOP” to 33133 on their mobile phone, they’re sent a hyperlink to download the app, as you can see in the text message screenshot below. It’s here that Pirq has been able to generate a 92% click-through rate, which means that 92 out of 100 shoppers that text “SHOP” to 33133, will click on the link in the text message, leading them to the appropriate app store for their mobile device.

Mobile App Download Process

Are you a mobile app developer looking to integrate text messaging into your app download strategy? If so, contact the text message marketing experts at Tatango, and let us help you increase app downloads with text messaging.

 


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