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SMS Marketing Statistics

50% of Non-Profits Collected SMS Donations in 2013

Some pretty astonishing SMS donation statistics coming out of the UK this year. In a survey done by our friends at Blackbaud, they found that out of the 592 non-profit organizations in the UK and Ireland that took their 2013 survey, 49% of them had collected SMS donations in the last 12 months.

What’s even more astounding about the results of this survey was the fact that in their 2013 survey, 22% of non-profits said they plan to use SMS donations in 2014. So if my math is correct, if you add the percentage of non-profits that are currently using SMS donations, to the percentage of non-profits planning on using SMS donations, this means that in 2014 we can expect 71% of non-profits to use SMS donations. That’s a considerable percentage of non-profits using SMS donations!

SMS Donations

Did you hear the news that premium SMS is being halted in the United States? To find out how this ban on premium SMS messaging will effect SMS donations, check out our blog post on the subject.


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