Text Message Marketing Case Studies

Studio Increases SMS Opt-In Rates By 163%

Photography Studio

Are you looking to increase the amount of SMS opt-ins for your mobile program? One of the best ways to increase opt-ins for an SMS program is to offer consumers an incentive to join the program, something like a discount, free item, etc. Lifetouch Portrait Studios did just that when they started offering a $5 discount to consumers after they joined their SMS program. The results were pretty phenomenal!

After Lifetouch Portrait Studios implemented this new $5 discount to consumers, SMS opt-ins increased by 163%. These results are similar to other SMS programs that have used some sort of incentive to encourage consumers to opt-in to their SMS program.

One common objection we hear though from brands is that if they offer some sort of incentive for consumers to join their SMS program, consumers will opt-in to get the incentive, then just opt-out once they’ve received it. This obviously would suck for a brand, as they just gave away something of value, and in return they weren’t able to capture that consumer’s mobile phone number. The good news, this very rarely happens when a brand offers some sort of incentive for consumer’s to join their SMS program.  From our research, we found that on average only 2.3% of SMS subscribers unsubscribe after receiving the initial opt-in promotion in this scenario. This means that when a brand offers an incentive for consumers to opt-in, they can expect to retain almost 98% of all consumer mobile phone numbers for future marketing purposes. That’s pretty good if you ask me!

While offering an opt-in incentive to consumers sounds like an easy way to grow your SMS subscriber base, much like Lifetouch Portrait Studios has done, it may not work for your specific business. It’s always best to do AB testing on your own consumers, much like Firehouse Subs did, as the results may be very different than what you expected, and can have a huge impact on the overall success of your SMS program.


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