Whether it’s your first time or you’ve been doing this for a while, the end of the year is fast approaching, and with it, your organization’s end-of-year appeals.
With a little advanced drafting and scheduling, you can have your end-of-year campaign ready to go months before it goes live for your audience. Keep reading to learn five important do’s and don’ts of planning a successful end-of-year campaign.
Benefits of Text Message Marketing for Your End-of-Year Campaign
Reaching potential supporters and donors for your end-of-year campaign can require a lot of time and effort. After a year of fundraising, and with the holiday season around the corner, people are busy and short on time. Successful fundraising must be straightforward and free of hurdles that could keep people from giving.
Consider that 78% of consumers say text messaging is the fastest way to reach them. In addition, 90% of text messages are read within three minutes of being received. Text message marketing makes it possible to reach thousands or even millions of customers at once. It’s an ideal channel for sharing time-sensitive information and soliciting donations in a short amount of time.
Five Do’s and Don’ts for Planning a Successful Year-End Text Campaign
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Do Set a Challenging Goal
Before starting your end-of-year, answer two critical questions to help identify what you want to get out of it: What are you sending? Why are you sending it?
As the year comes to a close, this is your final opportunity to fundraise for your cause. Set a goal that’s challenging and motivating. With the Tatango platform, it’s easy to incorporate your goal into your campaign with advanced functionality to customize and target your text messages.
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Do Segment Your List
Segmentation is a valuable tool for targeting specific supporters with messaging tailored to them. This personalization can increase engagement and ROI. People have different interests and are more likely to participate in your end-of-year campaign when they feel your appeal is speaking directly to them.
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Do Use Visuals Such as GIFs and Photos
Text message marketing can include a lot more than text. Create interest with embedded GIFs and quality photographs. The Tatango Design Studio, our team of design experts available free to our clients, can work with you to enhance your text messages with eye-catching media that supports your campaign goals.
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Don’t Make a Broad Request
When promoting your end-of-year campaign, be specific about your organization’s needs and how your supporters can help. Include metrics in your marketing, such as the previous year’s results and the number of people who donated, and send updates throughout the campaign.
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Don’t Forget to Thank Your Donors
A simple “thank you” is essential and goes a long way. Reach out to your text-to-give donors with a heartfelt note of gratitude, and let them know how their donation will be used.
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Start Your End-of-Year Campaign Today
Every nonprofit and political campaign manager should add text message marketing to their toolbox to raise record donations and achieve their goals. Learn more about how Tatango can help elevate your organization’s text marketing campaign—contact the text message marketing experts at Tatango today.
