If the COVID-19 pandemic has taught us anything, it’s that our time is valuable and there is no freedom quite like being able to live your days exactly as you want to. With the Tatango platform, your SMS marketing campaign gets the fastest send speeds, highest reliability, most robust security, and most industry experience—all factors that can help you earn more money, keep reasonable hours, and build a home base.
Why Use Text Messaging for Your Campaign
SMS text message marketing differs from more traditional marketing and promotion methods such as direct mailers, commercials, email newsletters, or even social media platforms. The average open rate for email newsletters is only about 22.71%, and the average click-through rate of 2.91% is even more dismal. SMS and MMS text messages boast far more impressive numbers. For example, 78% of consumers say SMS is the fastest way to reach them.
Technology and innovation provide flexibility and efficiency and help your business be more effective so you can do more (and earn more) in less time without sacrificing the quality of your message. Text message marketing can effectively reach thousands or even millions of customers at once. In October 2021 alone, over 5 billion text messages were sent. An additional 270 million went out in the days following the election.
Text messages are the perfect channel for marketers to share time-sensitive promotions or information. In fact, more than 90% of text messages are read within three minutes of being received, which makes it a powerful tool to add to your campaign and reach subscribers.
SMS and MMS marketing have the added benefit of fostering a personal connection between a campaign and its subscribers. Sending a text message directly connects with each recipient, unlike social media, where everyone sees the same message. Segmentation allows campaigns to create individual lists for specific groups of subscribers, such as volunteers, donors, and supporters. Campaigns can use these tailored lists to message people based on things like their location, interests, and past donations. SMS helps campaigns communicate faster and directly, so they can focus on time-sensitive issues while raising funds to advance their case.
Earn More Money
With the Tatango platform, quickly and easily cross items off your to-do list, schedule future promotions, and connect with your audience to increase support or donations for your campaign. Tatango clients see an average return on investment (ROI) of $5 for every $1 spent on their SMS and MMS marketing campaigns. More positive cash flow can lead to a raise for all your hard work. And time is money, as the saying goes. So, any opportunity to save time means you’re saving (and earning) more money.
Keep Reasonable Hours
Significantly reduce the amount of time it takes to create and send marketing messages. Sending a text message with the Tatango platform is effortless.
1. Compose your text message. Easily build SMS or MMS marketing messages and use our advanced functionality to customize and target your messages—all within a handy WYSIWYG (“what you see is what you get”) editor.
2. Send your text message. Share your message instantly with millions of supporters and donors with the click of a button. Or schedule your message in advance using automation to avoid last-minute scrambling or a missed deadline.
3. Track your results. See how many people received your message, clicked on the link in your message, and donated to your cause. This valuable data allows you to pivot your campaign based on real-time feedback from your subscribers.
Set Up a Permanent Home Base
2020 proved businesses must be able to function efficiently with a remote workforce. Employees must be able to access and share resources when working from home. The Tatango platform requires no coding knowledge and can be easily integrated with other services and features, such as Subscriber Segmenting, Message Automation, and Developer API and is customizable so you can set it up for your specific needs as a campaign manager. For collecting donations, Tatango seamlessly integrates with your website and fundraising software so you automatically collect subscriber phone numbers whenever someone fills them out on a web form.
See the Tatango Platform in Action
Watch the following Tatango SMS marketing software demo:
Add Tatango to Your 2021 Campaign
SMS and MMS text message marketing are tools every marketing manager should add to their toolbox to take their campaign to the next level and beat the competition. Work with this robust platform, and you just might find yourself getting paid more, working reasonable hours, and can easily set up a permanent home base. To learn more about how Tatango can help elevate you and your SMS marketing campaign, contact the text message marketing experts at Tatango today!
