Years ago, Tatango launched Professional TCPA Plaintiff Monitoring, the industry’s first product designed to actively monitor a business’s text messaging campaigns for known Telephone Consumer Protection Act (TCPA) plaintiffs.
The last decade has seen the number of TCPA lawsuits skyrocket, with a growth of more than 35,000 percent and over 3,000 lawsuits filed in just the last year. Many of these lawsuits have one thing in common: repeat plaintiffs. Based on lawsuits examined, 35 percent of TCPA plaintiffs have sued for violations of consumer protection statutes in the past. These “Professional TCPA Plaintiffs” repeatedly solicit TCPA “violations” by subscribing their mobile phone numbers to hundreds or thousands of text message marketing programs.
TCPA lawsuits quickly get very expensive, which makes these kinds of repeat plaintiffs dangerous to businesses. So, how can businesses protect themselves? The best way for a business to protect itself from Professional TCPA Plaintiffs is to never send them text messages at all.
Tatango’s TCPA Plaintiff Monitoring product allows businesses to proactively monitor their text campaigns for signs of professional plaintiffs. When a known TCPA plaintiff is detected engaging with a business’s text message program, a few things happen. First, the business is alerted to the plaintiff. Next, Tatango’s advanced text messaging software automatically blocks all communications with that plaintiff’s mobile phone number and makes this information available to the business.
While Tatango doesn’t choose who receives text messages from a business, this new product will help businesses decide who not to send text messages to.
Tatango continually monitors many different sources for TCPA plaintiff’s mobile numbers. These sources include:
- Reported TCPA lawsuits
- Reported FCRA lawsuits
- Reported FDCPA lawsuits
- Truth in Lending lawsuits
- Litigator reporting networks
- Brand reporting networks
- Software reporting networks
This makes Tatango’s TCPA Plaintiff Monitoring product the most powerful and comprehensive TCPA monitoring tool available to text message marketers. If you’re interested in hearing more about this new Tatango product, contact us. We’d love to work with you and your company.
If you have other questions about text message marketing in general, or SMS, RCS, and MMS messaging in particular, feel free to explore the rest of our website. We’ve dedicated ourselves to being the best SMS marketing resource around, and we have the content to back that up. Thank you!