SMS Marketing Industry News

Push Notifications vs. Text Messages

With the ever-increasing rise of mobile phone users, it has become vital for brands to use mobile marketing strategies to communicate with their customers. However, there are various mobile marketing solutions that can be used, and it can therefore be challenging for brands to choose the right one.

When it comes to mobile marketing, text messaging and mobile app notifications are two of the most common ways for brands to connect with their consumers. Both of these methods have benefits, but it becomes more and more clear that one has a strong advantage over the other.

Why App Notifications Are a Less Effective Marketing Solution Than SMS

Mobile apps are very popular, and people spend a lot of time on them. However, user reports reveal a problem for brands. Most of the consumer’s time is divided over just a small number of popular and widely used apps.

Big brands like Instagram, WhatsApp, YouTube and Facebook are not companies you can easily compete with. Text messages, on the other hand, do not have to compete with these brands, because users do not need to access any application to be notified by them.

The second problem with apps is that they are mostly non-native applications, which means that users first need to find and download them. And just like they can install these apps, they can also uninstall them again, or they can just decide to turn off notifications. With text messaging, the user has immediate access to the SMS service, because it is a standard, built in function on every mobile phone. It is also a feature that users cannot delete.

Since the SMS messaging application is already built into the phone, you also take advantage of the fact that there are no development costs. Likewise, you don’t need to spend any money on maintenance and update costs. The only thing you need to worry about is to create text messages that customers love. At Tatango, we can help you to create such messages.

About Tatango

Tatango provides text message marketing software, allowing marketers to build and manage their SMS, MMS and RCS marketing campaigns. Since founding the text message marketing software company in 2007, Tatango has powered some of the largest, and most well-known SMS, MMS and RCS mobile marketing campaigns in the world.

Tatango is a privately held corporation headquartered in Seattle, WA, with investments from the Seattle Alliance of Angels. Get in contact with us if you like to learn more about our text message marketing software solutions:

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