SMS is still the clear leader among smartphone owners when it comes to messaging finds Acision in a May 2012 report. The report shows 91% of smartphone owners actively use SMS, compared to just 55% who use alternative messaging methods on their smartphones.
The main factors for SMS having higher popularity on smartphones than over the top (OTT) messaging services such as Facebook, Skype, Twitter, iMessage, or Blackberry Messenger were speed, reach, and reliability.
With smartphone users showing an overwhelming preference for SMS messaging, why not communicate your marketing message to them via SMS? Call Tatango today at 206.274.6599 or send us a message to learn how you can communicate with your customers via text message marketing.