Are you a restaurant looking for ways to promote your SMS marketing program using your website? If so, we’ve got you covered! Below are 16 great examples of restaurants — including Yard House, Taco Bell, Subway, Red Lobster, and many more — that are using SMS marketing to attract new customers and build loyalty with existing ones.
For more restaurant SMS marketing examples, check out SMS Archives.
If you want a complete breakdown of Restaurant SMS Marketing, please check out our comprehensive master post on the subject!
What Is SMS Marketing?
SMS marketing is a form of marketing where brands and organizations utilize text messaging to send subscribers value-adding content. In SMS marketing, consumers opt-in to a text marketing campaign to receive alerts, offers, and promotions from a brand.
Best Restaurant Website SMS Marketing Examples
In the 16 examples below, you’ll find a wide variety of restaurants using SMS marketing to engage with their customers… number 13 is one of our favorites!
1. Yard House
Yard House is an American sports bar chain, with 80+ locations across the United States, mostly located west of the Mississippi River. The restaurant offers a variety of food and focuses on fusion dishes and craft beer. In the example above, Yard House utilizes a web opt-in form to grow its SMS subscribers list. Through its Yard House SMS rewards program, subscribers can earn rewards points through dining at affiliated restaurants and receive exclusive SMS deals. See more at yardhouse.com.
2. Texas Roadhouse
Texas Roadhouse is an American chain restaurant that specializes in steaks around a Western theme. In this example, Texas Roadhouse’s rewards club sign-up form includes an SMS web opt-in field for users to subscribe to receive news and exclusive offers. The sign-up form also includes zip code information and asks the customer to enter their favorite location, this data can also be used to send the subscriber more relevant news and offers based on their location. See more at texasroadhouse.com.
3. Taco Bell
Taco Bell is an American chain of fast-food restaurants based in Irvine, California. The restaurants serve a variety of Mexican and Tex-Mex foods that include tacos, burritos, quesadillas, and nachos. In this example, Taco Bell uses an SMS marketing pop-up where subscribers can enter their phone number to sign up for Taco Bell’s text message program. See more at tacobell.com.
Subway is an American privately-held restaurant franchise that primarily sells sub sandwiches and salads. It is one of the fastest-growing franchises in the world and, as of October 2019, had 41,512 locations in more than 100 countries. As a way to increase incentive to sign up for their SMS marketing program, Subway offers users a $2.99 coupon for a 6-inch sub when they subscribe to their text marketing program. Offering opt-in incentives is one of the best ways to grow an SMS subscriber list. Learn more about Subway’s SMS program here.
Sonic is an American drive-in fast-food restaurant chain whose menu consists of hamburgers and french fries, as well as onion rings, corn dogs, chili dogs, and breakfast toaster sandwiches. In this example, Sonic uses a web opt-in form to provide an easy way for consumers to subscribe to their text message program. When users subscribe, they provide their postal code, which helps Sonic send more relevant and targeted text offers. Learn more about Sonic’s SMS program here.
6. Red Robin
Red Robin is an American chain of casual dining restaurants founded in September 1969 in Seattle, Washington. As of September 2019, the company has 562 restaurants in operation, with 90 being operated as a franchise. In this SMS marketing example, Red Robin requires users to include their mobile phone number in order to sign-up for their Red Robin Royalty account. To increase incentive, Red Robin offers subscribers free burgers, inbox surprises, and much more, when they subscribe to Red Robin’s text program. For more information about Red Robin’s SMS program, visit here.
7. Red Lobster
Red Lobster is an American casual-dining restaurant chain headquartered in Orlando, Florida with over 719 locations worldwide. In this SMS marketing example, Red Lobster includes a phone number field when users are creating an account. When users create an account, they enroll into Red Lobster’s SMS marketing messages and receive exclusive offers, updates, and more. See more at redlobster.com.
8. Papa Murphy’s
Papa Murphy’s is a take-and-bake pizza company based in Vancouver, Washington. It began in 1995 as the merger of two local take-and-bake pizza companies: Papa Aldo’s Pizza and Murphy’s Pizza. Papa Murphy’s MySLICE rewards program invites users to enter their mobile phone number and provides an option for the user to receive promotional text messages. Learn more about Papa Murphy’s text message program here.
9. Papa John’s
Papa John’s is an American pizza restaurant franchise. It is the fourth largest pizza delivery restaurant chain in the United States, with headquarters in Jeffersontown, Kentucky, a suburb of Louisville. In this example, Papa John’s Text and Email Offers sign-up form includes an SMS web-opt in field for users to subscribe to receive special discounts, access exclusive offers and sweepstakes, get notifications of promotions and more. Learn more about Papa John’s text message program here.
10. Papa Gino’s
Papa Gino’s, Inc. is a restaurant chain based in Dedham, Massachusetts, specializing in American-style pizza along with pasta, subs, salads, and a variety of appetizers. In this SMS marketing example, Papa Gino’s includes a phone number field in which users can choose to enter their phone number. When users create an account and choose to receive text alerts, they enroll in Papa Gino’s SMS marketing messages and receive exclusive offers, updates, and more. For up-to-date information about Papa Gino’s SMS program, visit SMS Archives.
11. Olive Garden
Olive Garden is an American casual-dining restaurant chain specializing in Italian-American cuisine including pasta dishes, steaks, and salads. In this example, Olive Garden advertises its text message program when users are creating an Olive Garden rewards account. To subscribe to their text message program, users can text “OGNEWS” to 29002 to receive SMS updates, deals, and more. Learn more about Olive Garden’s SMS program here.
12. Long John Silver’s
Long John Silver’s is an American fast-food restaurant chain that specializes in seafood. The brand’s name is derived from the novel Treasure Island by Robert Louis Stevenson, in which the pirate “Long John” Silver is one of the main characters. In this example, Long John Silver’s uses a web opt-in form to provide an easy way for users to subscribe to their text message program. When users subscribe to their program, they share their favorite location, which helps Long John Silver’s send more relevant and targeted text offers. See more at ljsilvers.com.
13. Jack in the Box
Jack in the Box is an American fast-food restaurant chain founded February 21, 1951, in San Diego, California. The chain serves food items include a variety of chicken tenders and french fries along with hamburger and cheeseburger sandwiches and selections of internationally themed foods such as tacos and egg rolls. In this example, Jack in the Box increases incentive to sign-up for their text message program by offering a free 5-piece mini churro coupon when users subscribe. When users opt-in, they receive the coupon. Offering opt-in incentives is one of the best ways to grow an SMS subscriber list. Learn more about Jack in the Box’s SMS marketing program here.
14. Domino’s Pizza
Domino’s Pizza is an American multinational pizza restaurant chain founded in 1960 and headquartered at the Domino’s Farms Office Park in Ann Arbor, Michigan. In this example, Domino’s utilizes a web opt-in form to provide an easy way for its users to subscribe to their email and text offers. When users subscribe to the Domino’s text coupon program, consumers provide their address, which helps Domino’s send relevant and targeted text offers. See more at dominos.com.
Chili’s Grill & Bar is an American casual dining restaurant chain founded in Texas in 1975. Chili’s serves American food influenced by Tex-Mex cuisine, such as spicy shrimp tacos, quesadillas, fajitas, bacon burgers, and steak. In this example, Chili’s rewards club sign-up form includes an SMS web-opt in field for users to subscribe to receive news and exclusive offers. As a way to increase incentive, Chili’s offers club members free chips and salsa and other free menu items by signing up for a rewards account. The sign-up form also includes zip code information and asks the customer to enter their favorite location. This data can also be used to send the subscriber more relevant news and offers based on their location. Learn more about Chili’s text message program here.
16. Burger King
Burger King is an American multinational chain of hamburger fast food restaurants founded in 1953 in Jacksonville, Florida. In this example, Burger King promotes its SMS marketing program by offering a $3 whooper as a welcome offer. To subscribe to Burger King’s SMS program, text ‘FLAME’ to 251251 to receive exclusive offers and updates. See more at bk.com.
See More SMS Marketing Restaurant Examples
There is no shortage of restaurants using text coupons to increase leads, revenue, and profits. To see more great restaurant text message marketing examples, check out SMS Archives, a search engine for SMS marketing examples.