SMS Marketing Examples

Pet Supermarket Uses SMS Contest to Grow Subscriber Database

Looking for a great way to grow your SMS subscriber database? Check out how Pet Supermarket is supercharging the growth of their SMS subscriber database by offering the chance to win free pet food for a year when customers opt-in to their text messaging campaign.

Text Message Advertisement

When customers text “PETS” to the short code 65047 on their mobile phones, not only are they entered for the chance to win dog food for a year, but they’re also signed up to receive “exclusive discounts & sale offers” via text message. You can see what this looks like below.

Text Message Ad

While offering a significant promotion to customers is a great way to get new mobile subscribers, much like Pet Supermarket has done, you have to be sure that you’re not pulling an SMS bait-n-switch on your customers. Keep up the good work Pet Supermarket on your text messaging campaign!

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