Pizza Hut SMS Geofencing Campaign 2.6X More Effective Than Online Advertising
Are you looking for a good SMS geofencing case study? If so, we have a good one today from Pizza Hut across the pond in the UK. During a 15 month period, Pizza Hut setup geofence locations within a half-mile radius of each of their 340 Pizza Hut locations.
What the heck does that mean? Basically it means that when customers were within a half-mile of any Pizza Hut location, they would receive an SMS promotion on their mobile phone. Pretty cool huh?
The coolest part of this SMS geofencing campaign were the results though. During the 15 months Pizza Hut ran their SMS geofencing campaign, they found it was on average 142 percent more efficient in increasing incremental sales than other channels, and 4.4 times more effective than TV ads and 2.6 times more effective than online ads. Pretty amazing results if you ask me, especially when compared to more traditional advertising methods.