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SMS Marketing Best Practices

Less Is More When It Comes To SMS Marketing

Apr 20, 2013

Great Clips’ SMS marketing campaign could learn a few things from Robert Browning, the poet who penned the phrase “less is more” over a hundred years ago. Take for example what happens when you opt in to the Great Clips SMS marketing campaign from their website here.

Great Clips SMS Campaign

What’s the point in sending the second message, especially after the first message says almost the same exact thing? I see this time and time again, where brands will see a feature such as sending an SMS message immediately after opt-in, and say “I want that,” but not take into consideration the user experience. Remember, just because a feature is available, doesn’t mean you have to use it, as sometimes less is more, especially when it comes to a successful SMS marketing campaign.

The funny thing is, this SMS provider is most likely keeping their mouth shut as to the need for this second message, as SMS providers charge per message, which means this SMS provider just made twice the amount of money they would have if Great Clips were to do it correctly.

Need help figuring out what SMS marketing features to use and when to produce the best results for your campaign? Call one of our SMS marketing experts at Tatango today at (206) 274-6599 ext 1 to get your campaign kicked off correctly.

 


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