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SMS Marketing Examples

Improving Rebate Marketing Programs with Text Messaging

Looking for ways to improve your rebate marketing program? So was Energizer, the well-known consumer battery manufacturer, which is why they implemented the ability for customers to process their rebate through the use of text messaging.

How does the Energizer text message rebate marketing program work?

Energizer Text Message Rebate Marketing Program Ad

First off, the Energizer rebate marketing program is limited to the following retailers. To claim the rebate, you must purchase $15 or more (before tax and after coupon savings) of participating Energizer products, in a single transaction between 10/1/16 and 1/30/17. Maximum of FOUR (4) Rewards. Other terms and restrictions apply, which you can view by clicking on the links below.

  • Target
    • Text TGT5 to 811811 to participate.
    • Target Energizer Text Message Rebate Program – T&C’s
  • Walmart
    • Text WMT5 to 811811 to participate.
    • Walmart Energizer Text Message Rebate Program – T&C’s
  • Home Depot
    • Text THD5 to 811811 to participate.
    • Home Depot Energizer Text Message Rebate Program – T&C’s

If you purchased Energizer products elsewhere, you can still participate in their rebate marketing program by text messaging the word Holiday5 to 811811 (terms and conditions apply).

Once a customer has purchased $15 or more (before tax and after coupon savings) of participating Energizer products, they’re supposed to take a photo of their purchase receipt. The photo of the receipt must clearly show the purchase amount, date, time & location of purchase, and product(s) purchased. Then depending on the retailer that the customer purchased their Energizer products at, they’re supposed to text message that photo to Energizer to claim their rebate. You can see an example of these instructions on the Energizer website here, or in the image below.

Energizer Text Message Rebate Marketing Program - Instructions

For example, if a customer purchased their Energizer products at Target, they’re supposed to text message TGT5 to 811811 to participate. You can see the rebate instructions on the product below, that tell Target customers to text TGT5 to 811811 to participate.

Energizer Text Message Rebate Marketing Program

When a customer text messages the keyword “TGT5” to the short code 811811, they receive back a message that says “Hi! Pls reply to this msg w/ a *clear* picture of your *full* receipt w/ date and products starred w/in 7 days of purchase. Or, email to TGT5@energizer.com”. You can see these text messages below.

Energizer Text Message Rebate Marketing Program - Step 1 .    Energizer Text Message Rebate Marketing Program - Step 2

The next step is for the customer to reply to the above text message with a photo of their purchase receipt. To do this, all a customer has to do is reply to the message they receive on the short code 811811, with a photo of the receipt that they took on their mobile phone. When the purchase receipt is received, the customer receives back a text message that says “Thank you for choosing Energizer! We have your receipt, and you will hear back from us within 24 hours. For help, please contact help @TGT5.energizer.com”. You can see this text message interaction below.

Energizer Text Message Rebate Marketing Program - Step 3 .    Energizer Text Message Rebate Marketing Program - Step 4

After the photo of the customer’s receipt has been received and processed, the customer receives a confirmation text message the has a link to complete the registration. You can see this text message with the link below. If you’re interested in how to manipulate the link preview for phones operating on iOS10 or greater, click here.

Energizer Text Message Rebate Marketing Program - Step 5

When the customer clicks on the link, they’re taken to the following mobile website, where they must fill out the following information, which is required by Energizer for this specific rebate program.

Energizer Text Message Rebate Marketing Program - Step 6     Energizer Text Message Rebate Marketing Program - Step 7

Energizer Text Message Rebate Marketing Program - Step 8      Energizer Text Message Rebate Marketing Program - Step 9

When the customer successfully fills out the form, and clicks the “Submit” button, they receive a text message from the short code 811811. This text message includes a unique link where they can download a certificate to use to get the $5 rebate. The certificate is also sent to the customer’s email address, so they can print out the certificate.

 

Looking for ways to improve your rebate marketing program? Why not allow your customers to text message a photo of their receipts, avoiding the entire mail-in rebate process? By allowing your customers to text message you their receipts, you’re not only improving the rebate experience, you’re significantly reducing the costs of processing those rebates. That’s what we like to call a win-win here at Tatango!

Want another example of a brand using text messaging to improve the rebate marketing program experience? Check out how Kellogg’s is using text messaging to improve their rebate marketing program here.

Interested in running a rebate program similar to Energizer, that allows your customers to text message a photo of their receipts? Contact Tatango for more information.


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