CTIA Changes Short Code Advertising Requirements – Learn What’s New

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If your business uses a short code, it’s important for you stay up to date on the most recent changes to the CTIA Short Code Monitoring Handbook. Not only does the CTIA Short Code Monitoring Handbook provide your business with a framework to offer the best short code experience for end users, it’s also what is used by the CTIA Compliance Care Team to determine if your short code passes or fails your next short code audit. Failing a short code audit can result in a suspension of your short code and even the termination of your short code, depending on the severity of the violation.

Recently, the CTIA put out a revised version of the CTIA Short Code Monitoring Handbook, which went into effect March 27, 2017. The two major changes to the CTIA Short Code Monitoring Handbook that was recently published relate to how you can advertise your short code. Below we explain what has changed and how this may impact your short code program going forward.

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Terms & Conditions Pop-ups

In this most recent version of the CTIA Short Code Monitoring Handbook, the CTIA has removed the option for short code owners to display their terms & conditions in a website popup. The CTIA now only allows a short code’s comprehensive terms and conditions to be presented in full beneath the call-to-action, or be accessible from a link in proximity to the call-to-action.

Short codes that still have their terms and conditions displayed in a pop-up are at risk of failing their next CTIA short code audit. This type of failure would be categorized as a severity level 1 failure, which if not resolved could result in a registry suspension.

If you have questions about whether you’re displaying your terms and conditions in a manner that is compliant with the new CTIA Short Code Monitoring Handbook guidelines, feel free to contact Tatango for a free review.

 

STOP Keyword Advertising Requirements

In this most recent version of the CTIA Short Code Monitoring Handbook, the CTIA has provided the option for short code owners to display stop instructions (Text STOP to unsubscribe) in their terms and conditions. In previous versions of the CTIA Short Code Monitoring Handbook, stop instructions were required to be displayed in the call-to-action. This is great news for short code owners, as it makes advertising a short code call-to-action much easier because not as many pieces of information need to be included with the call-to-action.

As of the most recent CTIA Short Code Monitoring Handbook, the following information is required when advertising a short code call-to-action.

  • Product description.
  • Service delivery frequency or recurring messages disclosure (recurring message programs only).
  • Complete terms and conditions or link to complete terms and conditions.
  • Privacy policy or link to privacy policy.
  • “Message and data rates may apply” disclosure.

It’s important to remember that just because you no longer need to display the stop instructions with the short code call-to-action, you still have to display this information in your terms and conditions. If the stop instructions are not displayed in the terms and conditions, a short code is at risk of failing the next CTIA short code audit. This type of failure would be categorized as a severity level 1 failure, which if not resolved could result in a registry suspension.

If you have questions about whether you’re properly displaying your stop instructions in a manner that is compliant with the new CTIA Short Code Monitoring Handbook guidelines, feel free to contact Tatango for a free review.


If you’re interested in reading the CTIA Short Code Monitoring Handbook, click here. If you have any questions about the CTIA Short Code Monitoring Handbook, or mobile messaging in general, feel free to contact us for a free consultation.

Want to be alerted to important CTIA Short Code Monitoring Handbook changes that could impact your short code? If so, click here to sign up for our email newsletter. Our newsletter not only includes important updates that are made to the CTIA Short Code Monitoring Handbook, but also provides you with a wealth of mobile messaging knowledge that you can use in your own mobile messaging campaigns.


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