Texting for Higher Education Fundraising

Why Tatango

• We’ve helped organizations fundraise over half-billion dollars from high-impact text messaging and this grows daily.
• Tatango can reach a massive volume of supporters within minutes because of our industrial grade platform. Competitors struggle with deliverability and speed – only Tatango wasbuilt for true scale.
• Tatango has the right integrations with all major donations platforms to leverage data, drive efficiency and optimize customer sending.
• Tatango has a “White Glove” approach to launching new customer campaigns – only Tatango can launch major programs in 60 days or less.
  
• We are Giving Season experts and provide nonprofits the guidance and tools to optimize donations during this critical fundraising time.
• Tatango is easy for anyone to use – if someone can send an email, they can send a higher-performing text message.
• Leverage our AI features for inspiration, insights and most importantly impressive fundraising outcomes.
• Seamlessly manage text replies, engage 1:1 with donors, and streamline conversations in one using Tatango Inbox feature to build stronger supporter relationships.
• Power fundraisers love Tatango because of advanced features including Advanced Segmentation and Tatango’s Exclusive PowerLinks enabling marketers to easily personalize the donation experience.

Giving Season Impact

Powerful Integrations

Easily connect with solutions you already use to add efficiency and maximize nonprofit fundraising. Tatango integrates with all major platforms used by top nonprofits.

The Challenge Facing
Education Advancement Teams

Tatango understands that higher education advancement teams are responsible for engaging alumni across generations while supporting annual giving, campaigns, events, and long-term stewardship. Communications must respect alumni relationships and institutional tradition while adapting to modern expectations.

At the same time, inboxes are crowded and response rates are increasingly difficult to sustain. Advancement teams are under pressure to increase participation, diversify giving programs, and engage alumni consistently without adding complexity or burden to already stretched teams.

Text messaging from Tatango works best as part of a coordinated engagement strategy. For education organizations texting complements email, direct mail, digital fundraising, events, and alumni relations programs.

By integrating texting alongside existing channels, education institutions can increase engagement without adding unnecessary complexity.

Why Text Messaging
Works for Education

Text messaging provides a direct, permission-based way to reach alumni with messages that are timely, visible, and easy to respond to.

When used thoughtfully, texting helps higher ed institutions:

• Increase alumni participation and responsiveness
• Support giving deadlines and campaign milestones
• Improve event attendance and follow-up
• Maintain ongoing connection beyond inbox-based channels

Texting supports engagement first, with fundraising as a natural extension of strong alumni relationships.

How Tatango Supports
Education Advancement Teams

Tatango is built specifically for nonprofit engagement and fundraising, with the reliability and governance higher education institutions expect.

With Tatango, advancement teams can:

• Send messages through enterprise-grade infrastructure
• Maintain strong security and data protection standards
• Coordinate outreach across teams, schools, and programs
• Integrate texting into existing advancement workflows
• Partner with a platform focused exclusively on nonprofit success

Tatango helps advancement teams modernize engagement without disrupting established strategies.