Integration Overview
Our Blackbaud Raiser’s Edge NXT® integration empowers nonprofits to connect and personalize their SMS and MMS messaging campaigns in Tatango using constituent and donation data from Raiser’s Edge NXT. This integration streamlines the process of capturing new subscribers, updating donation records, and maintaining constituent opt-in/opt-out statuses, enabling highly targeted and relevant messaging.
Key Benefits of Blackbaud Raiser’s Edge NXT Integration
- Comprehensive Donor Segmentation: With full access to online and offline donation histories, you can create highly specific donor segments, similar to those used for direct mail, email, and digital ads, but tailored for SMS and MMS messaging.
- Real-Time Personalization: Sync current and future donation data to Tatango, enabling personalized messaging based on each donor’s giving patterns and recent activity.
- Automated Subscriber Management: New text subscribers and their opt-in/opt-out preferences are synced seamlessly, saving time and keeping your records accurate without manual intervention.
- Advanced Campaign Automation: Easily set up automated messaging series for new subscribers, donor thank-yous, and engagement journeys, helping you deepen connections with supporters through timely, relevant messages.
- Compliance and Data Consistency: With opt-outs syncing directly back to Raiser’s Edge NXT, Tatango helps maintain compliance and keeps your databases aligned, freeing your team from manual data entry.