Political SMS Marketing

Ted Cruz Adds 16,000 New SMS Subscribers During CPAC Speech

Mar 20, 2013

Ted Cruz Text Messaging Campaign

Senator Ted Cruz gave the keynote speech at the Conservative Political Action Conference last Saturday. During his speech, he told the thousands watching live and online at JobsGrowth.org to take out their mobile device and text GROWTH to 33733 to join his SMS campaign in support of his new leadership PAC, the Jobs Growth and Freedom Fund. You can watch the clip here. Pretty cool huh?

While this is definitely great exposure for text message marketing in politics, the best part is that he gained over 16,000 new SMS subscribers during his speech. That’s almost 7 new SMS subscribers per second during his 40-minute keynote speech.

This reminds us of some of the other political figures that have used Tatango’s text messaging marketing platform to engage constituents in the past, like Senator Scott Brown, which we interviewed here.

Looking to make a big splash in politics, and want to partner with a proven leader in political text message marketing? Look no further than the experts at Tatango to help you engage with your followers on their mobile phones. To learn more, contact us and see how we can help you reach your political goals.

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