Tatango Launches Natural Language Unsubscribe Feature

Natural Language Processing Unsubscribe Feature

When speaking to businesses about TCPA text message marketing compliance, one of their biggest concerns is making sure that the software platform they’re using is properly opting out consumers. Most software platforms will automatically opt-out consumers if they text:

  • “stop”
  • “cancel”
  • “end”
  • “quit”
  • “opt-out”
  • “remove”
  • “unsubscribe”

After analyzing millions of opt-out requests from consumers, Tatango discovered that, many times, consumers don’t use those specific words when attempting to opt-out. For example, they commonly use phrases like:

  • “Remove me please”
  • “Leave me alone”
  • “Lose my number”
  • “Delete from texts please”

How common is this? Based on our analysis, up to 40% of opt-out requests from consumers show natural language, rather than the specific opt-out commands. This can cause problems for your business, because if consumers request to opt-out, even if conveyed through natural language, they can sue your business if you continue to send them text messages.

Every text message that a consumer receives after having been opted out, counts as a TCPA violation in the United States. The penalties for these violations are severe, as businesses can end up having to pay consumers $500 to $1,500 per TCPA text message violation.

This is why Tatango is proud to announce the industry’s first natural language opt-out feature. This new technology helps businesses to remain TCPA compliant. It identifies natural language opt-out requests, and then automatically unsubscribes consumers so that they no longer receive future text messages.

For more information, click here to read the press release.

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