SMS Marketing Statistics

SMS Messaging Increases 12% in 2011

Our good friends at the CTIA have released their results from their most recent semi-annual survey. The data collected reflects the results for wireless providers that serve 95% of wireless subscribers in the United States. 

Below is a graph I created from the data collected in the survey about how people in the U.S. are using their mobile phones. Some interesting points from the data…

  • SMS messages surpassed talk minutes for the first time in 2011.
  • SMS messages increase 12% from 2010 to 2011.
  • Talk minutes increased only 2.5% from 2010 to 2011, which is better than the 1.5% decrease experienced from 2009 to 2010.
  • In 2011 MMS messages decreased 7% since 2010.

U.S. Wireless Usage Graph


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