SMS Marketing VS Email Marketing

There are four key SMS marketing statistics when comparing SMS to email marketing.

  1. Did you know 90% of all emails are spam? Compare that to only 1% of text messages.
  2. Did you know that only 34% of people use their mobile phones to email? Compare that to 72% of people who use text messaging on their mobile phones.
  3. Did you know that only 22% of all emails are opened? Compare that to 98% of text messages.
  4. Did you know the average person receives 1,216 emails per month? Compare that to only 178 text messages.

These four points are highlighted below in the following infographics. Can you now see why SMS marketing has one of the highest returns when it comes to your business’s marketing dollars?

Infographic comparing the text message spam to email spamInfogrpahic comparing text message usage to email on the mobile phone usage

Infographic comparing text message open rates to email open rates

Infographic comparing the amount of text messages received to emails received


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