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SMS Marketing Industry News

SMS Marketing News Roundup: Aug 15 – Aug 21

Aug 21, 2011

Weekly SMS Marketing News Roundup
A weekly roundup from August 15th to August 21st of the most important articles from all around the world that have a direct impact on SMS marketing, and a couple that are just awesome!

 

Industry News:

AT&T Forcing New Customers Onto Unlimited SMS Plan Or Pay-Per-Message
Even as companies like Facebook and Twitter change the way people think about sending short messages, the SMS text message remains very popular and extremely profitable for wireless carriers. New pricing plans from AT&T (NYSE: T) will force customers to either upgrade to an unlimited plan or turn into text-message misers.

Video of My Mobile Insider Summit Panel
The discussion included the use of mobile to make dollars work harder and be more measurable, plus the value of permission-based mobile loyalty clubs and how mobile learned lessons from email’s road to spam hell.

NASCAR faces class-action suit over SMS
The plaintiff in the case argues that she never asked to receive text messages from NASCAR and that the company sent her an unsolicited message earlier this year advertising a mobile app that would enable her to watch races on her handset.

Doctors seeing more teens with “text neck”
More and more teens are spending time text messaging and looking at their smart phones, but it can be a real pain in the neck, especially for the younger generation.

How text messaging as we know it will die in 3-5 years
One of the technologies that we are all used to and use on a daily basis is the humble text message. We have all been using it for about 15 years. It has changed the way we communicate. But for the first time in its history the text message is under serious pressure for a whole range of competitors.

Self magazine promotes health and wellness via SMS program
Conde Nast’s Self magazine is using an SMS program to help kick users into shape with health and wellness messages. The program sends users a series of text messages each day that are geared to encourage them to eat healthy and exercise.  The service can be opted-into for $2.99 a month.

 

Tatango News:

Target Mobile – You’re Fired!
Target Mobile, you’re killing me this week! First you require access to the web on customer’s mobile phones to even signup to receive your text message coupons. Don’t you realize that only 30% of the population has access to the web on their mobile phones?

Target Text Message Coupons Fail
This last week I was at Target in Seattle and was surprised to see an entire wall in the retail store devoted to Target Mobile. I was even more surprised to see text message coupons right beside their mobile website and iPhone/Android app.

4 Reasons Why Spammers Love Long Codes
This week on Mobile Marketing Watch, I explain the four reasons why text message spammers and I love long codes.

Lessons Learned From Trump Mobile Alerts
Recently Trump Hotels have been beefing up their mobile marketing initiatives, first with mobile check-in services, and most recently launching Trump Mobile Alerts with a chance to win the “Ultimate Chicago Getaway”. After reviewing their new SMS campaign, I was a little disappointed in their execution, which brings up a good lesson when selecting an SMS provider.

SMS Marketing Best Practices For Advertising – Tatango University
When advertising any SMS marketing campaign, a business needs to be aware of industry best practices. These SMS marketing best practices are established by the mobile phone carriers, the Mobile Marketing Association and the CTIA.


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