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SMS Marketing Statistics

SMS Marketing Leads to Purchases

Jan 17, 2012

If you didn’t already know that SMS marketing leads to consumer purchases, well here’s the proof. The following slide is from a webinar by eMarketer which highlights which mobile channels drive engagement and conversions for smartphone users.

The results come from a survey where they asked consumers who have completed a purchase as a direct result of some action taken on their smartphones. I was surprised to see email at the top of the list with an astounding 56% of smartphone owners saying they made a purchase because of an email they received. Take this slide with a grain of salt though as the study was done by an email marketing company (ExactTarget).

I love seeing SMS marketing coming in second, just behind email at 41% of smartphone owners saying they made a purchase because of a text message they received. Now that’s a great statistic for SMS marketing.

SMS Marketing Key Trends and Benchmarks - Mobile Marketing Led to Purchase

View all of the slides from the eMarketer Webinar: Mobile Advertising and Marketing—Key Trends and Benchmarks.


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