I recently was in the bathroom @ New York Pizza in Bellingham, WA and while I was washing my hands look what I saw. This is a great advertisement for an SMS campaign and brings up a few key points when advertising your own SMS campaign.
- Advertise your SMS campaign everywhere your customers are. Even if it’s in the bathroom…
- Be specific about why your customers should subscribe to your SMS campaign. You will see in “Step 2” they say “for a weekly mobile coupon”, which tells the customer exactly why.
- Have fun! SMS marketing is fun, try to incorporate some humor into the way you advertise your SMS campaign. I think they achieved this goal.
(Restaurant SMS campaign in bathroom of New York Pizza)