Nonprofit SMS Marketing

What Should Nonprofits Send In A Text? + Monthly Text Message Calendar


For many nonprofits, a lack of time and resources can be a big hurdle when it comes to digital marketing. From creating and posting social media to strategizing email campaigns and donation asks, nonprofits need an efficient and cost-effective way to get their message seen, immediately.

Texting is a simple and budget-friendly way to get your message out when it matters. And because 99% of text messages are read within three minutes of sending, you can be sure that your constituent base wants to hear from you. In this blog post, we will talk about the importance of consistent sending, and how to repurpose the content you already have to engage supporters. We also include inspiration and what to send each month. Bookmark this post and check back each month for new inspiration and an updated text calendar!

How To Send Nonprofit Text Messages Consistently

Sending nonprofit text messages consistently can be a great way to engage with your audience and promote your cause. To start, you need to build a list of subscribers who have opted-in to receive text messages from your organization. This can be done through sign-ups on your website, at events, or through other marketing efforts.

Once you have a list of subscribers, it’s important to develop a regular schedule for sending text messages. This could be daily, weekly, or monthly, depending on your organization’s goals and the preferences of your subscribers. When creating your messages, make sure they are clear, concise, and to-the-point. Use personalization to make the messages feel more authentic, and always include a call to action to encourage subscribers to take action or make a donation. Additionally, keep track of the response rates and open rates of your text messages to continuously optimize your strategy and better reach your audience.

Engage Constituents, Easily With Text

Nonprofits can easily engage with their constituents through text messaging. By sending out regular, targeted text messages, organizations can create a personal connection with their supporters and keep them informed about their cause. To maximize engagement, make sure the messages are relevant and timely, and always include a call to action such as signing up for an event, making a donation, or taking some other action that supports the organization’s goals. Personalization is key, so be sure to address the recipient by name and use language that feels authentic and approachable. Utilizing automated texting services or messaging platforms can also simplify the process and ensure consistent and efficient communication with your constituents.

What Kind of Texts Should I Send To Supporters?

When texting your nonprofit supporters, it’s important to send messages that are relevant, timely, and valuable to them. This can include updates on the organization’s activities and progress, information about upcoming events and campaigns, calls to action such as making a donation or volunteering, and personalized messages that acknowledge their support and show appreciation. It’s also important to strike a balance between frequency and relevance – while it’s important to stay in touch with your supporters, you don’t want to overwhelm them with too many messages. Consider segmenting your list of supporters based on their interests and actions to ensure that each person receives messages that are tailored to their individual needs and preferences.

Follow the content calendar below (updated monthly!) and you’ll never again be wondering “What should I text my supporters”?


Mental Health Awareness Month

Be Kind To Animals Week May 7-13

International Nurse’s Day May 12

Mother’s Day May 14

Memorial Day (May 29)


Alcohol Awareness Month

Arab American Heritage Month

National Adopt-a-Greyhound Month

National Cancer Control Month

National Counseling Awareness Month

National Donate Life Month

Paralyzed Veterans Across America Month

Parkinson’s Awareness Month

Prevention of Cruelty to Animals Month

Sexual Assault Awareness Month

Stress Awareness Month

  • April 2- World Autism Awareness Day — #WorldAustismDay
  •  April 7 World Health Day — #WorldHealthDay
  • 12: International Day for Street Children — #StreetChildrenDay
  • 14: World Dolphin Day — #WorldDolphinDay
  • 15: World Art Day — #WorldArtDay
  • 22: Earth Day — #EarthDay
  • 23: World Book Day — #WorldBookDay
  • April 25: World Malaria Day — #WorldMalariaDay
  • 30: International Jazz Day — #JazzDay


Women’s History Month
National Reading Month
Disability Awareness Month
National Nutrition Month
National Kidney Cancer Awareness Month
Brain Injury Awareness Month
Red Cross Month
Multiple Sclerosis Awareness Month

  • March 2: World Teen Mental Health Day
  • March 3: World Wildlife Day
  • March 8: International Women’s Day
  • March 9: World Kidney Day
  • March 13: World Sleep Day
  • March 17: National Day of Action Against Bullying and Violence
  • March 18: Global Recycling Day
  • March 20: International Day of Happiness
  • March 21: International Day of Forests
  • March 21: World Down Syndrome Day
  • March 22: World Water Day
  • March 24: World Tuberculosis Day
  • March 28: Earth Hour


Black History Month

  • February 2: Groundhog Day
  • February 4: World Cancer Day
  • February 7: Safer Internet Day
  • February 11: International Day of Women in Science
  • February 12: Lincoln’s Birthday
  • February 14: Valentine’s Day
  • February 17: Random Act of Kindness Day
  • February 20: World of Social Justice
  • February 22: George Washington’s Birthday
  • February 27: World NGO Day
  • February 28: Rare Disease Day


National Mentoring Month
National Slavery & Human Trafficking Prevention Month

  • January 4: Year-end campaign thank you
  • January 11: International Thank You Day
  • January 14: Dress Up Your Pet Day
  • January 15: World Religion Day
  • January 16: National Religious Freedom Day
  • January 16: Martin Luther King Jr. Day
  • January 17: Report back on impact of year-end gifts
  • January 23: National Reading Day
  • January 24: International Day of Education
  • January 25: Monthly Giving Appeal #1
  • January 31: Monthly Giving Appeal #2

The Best Text Messages To Send Each Month

All of these text message ideas listed above probably have you brimming with inspiration! Tatango customers can receive complimentary designs for their texts! Contact Tatango Design labs by reaching out to your Customer Success Manager today.

If you are a customer of Tatango, you’ll get inspo like this and tailored text messages to make creating connections with your constituent base. If you’re new to SMS fundraising or need help growing your list, contact us! Contact the team of experts at Tatango to learn more about SMS marketing and fundraising.

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