Mass Texting Service for Nonprofits: Best Options in 2025

Unlike email or social posts that may get ignored, SMS boasts 99% open rates and 90% read rates within three minutes. For nonprofits, that makes text messaging one of the most powerful fundraising and engagement tools available today—but you can’t manage it all alone.

Mass texting services for nonprofits enable you to secure short codes, automatically collect opt-ins, and successfully fundraise via text. In this guide, we’ll break down everything you need to know about these must-have services:

• Why do nonprofits use mass texting services?
• Are “free” mass texting services worth it?
• Features to Look For in a Mass Texting Service for Nonprofits
• #1 Mass Texting Service for Nonprofits: Tatango
• Other Group Texting Services

Why do nonprofits use mass texting services?

Mass texting enables nonprofits to reach their supporters quickly, personally, and at scale. Key benefits of SMS for nonprofits include:

• Unmatched visibility: No other nonprofit marketing channel offers the open and read rates that texting does. With mass texting, you can rest assured that your messages will reach and be read by the vast majority of recipients.
• Cost-effective scalability: Group texting services for nonprofits allow you to send thousands of texts in seconds and track their results, making it easy to develop bigger and better campaigns.
• Simplified giving: Include direct links to your online giving page in your text messages so supporters can quickly make donations from their phones.
• Personal connection: Text messages naturally feel more personal than emails and social posts, facilitating relationship-building. Donors can even respond directly with two-way messaging to start a one-on-one conversation.

Mass texting services for nonprofits are what make all these benefits possible. The right service provides vital support throughout the entire process—they’ll help you secure a short code for your organization, compile your opt-in list of contacts, and send messages to thousands of recipients in seconds.

Plus, text fundraising solutions provide you with important performance data you can use to gauge success and improve your strategy.

Are “free” mass texting services worth it?

When researching mass texting, you’ll likely run into so-called “free” solutions. Free services feel exciting, but they’re typically just trial versions. If not, they offer very limited messaging capabilities and often come with volume caps. These restrictions quickly render them impractical for large-scale fundraising.

The main reasons why free trials fall short are their:

• Volume caps: You may only be able to send a few hundred messages before hitting a wall. Or, free services might limit the number of recipients you can text.
• Feature limitations: Most of these solutions don’t include any automation, segmentation, or compliance tools.
• Performance gaps: Deliverability and technical support are often unreliable, if any support is offered in the first place.
• Short-term use: Free mass texting services for nonprofits aren’t sustainable for year-round campaigns.

By contrast, Tatango is purpose-built for nonprofits, providing all the scale, compliance, and fundraising tools you need to turn texting into your most effective revenue channel. Here’s how our solution compares:

The bottom line: free or trial solutions might sound appealing, but they simply can’t support the fundraising needs of modern nonprofits. You’ll see a much higher return on investment (ROI) when you choose a full-featured, nonprofit-specific mass texting service.

Features to Look For in a Mass Texting Service for Nonprofits

When choosing a provider, look for the following features to ensure your nonprofit has room to grow.

Mass Texting & Two-Way Texting

To make the most of text fundraising, you need both one-to-many broadcasts and one-to-one texting capabilities. Mass texts drive urgency, while two-way replies allow donors and volunteers to engage directly with your nonprofit.

Automation

Your mass texting service should include automation features to facilitate message personalization and scheduling. Triggered automated campaigns, such as welcome journeys, reminders, and donation nudges, will help you save staff time while ensuring donors receive the most relevant communications.

Donor Segmentation

Even though you’re sending mass messages, you shouldn’t send the same text message to your entire donor base. AI-powered segmentation lets you group supporters by behavior, demographics, and other characteristics to maximize personalization at scale.

A/B Testing

With A/B testing features, you can evaluate message timing, copy, and calls to action (CTAs). Test different messages with select recipient segments to learn what motivates your audience and optimize your texting strategy.

Analytics & Reporting

Setting goals and tracking your SMS metrics are vital for strong fundraising campaigns. Robust dashboards and reporting features let you track open rates, clicks, donations, and overall message ROI.

#1 Mass Texting Service for Nonprofits: Tatango

You can find all of the above features and more with Tatango, our affordable, industry-leading mass texting service for nonprofits.

Tatango isn’t just another texting platform—it’s purpose-built for nonprofit fundraising, based on 17+ years of experience in the sector. With extensive functionality, proven results, and over $600 million raised for nonprofits like yours, Tatango leads the industry in secure, scalable nonprofit SMS.

Why Nonprofits Love Tatango

Nonprofits choose Tatango because it’s designed specifically for them, not for political campaigns or generic marketing. Trusted by organizations serving a wide range of cause areas, our group texting services have resulted in up to 500% ROI for clients. We stay up-to-date with the latest innovations and texting requirements, ensuring your messages reach inboxes even with iOS changes.

Excited to learn more? Check out this video to see the power of Tatango’s mass texting service for yourself:

Top Features

Our platform’s comprehensive features include:

• Bulk and two-way messaging
• White Glove support for securing short codes and carrier approval
• Easy-to-use inbox and interface
• Industry-leading deliverability
• AI-driven segmentation
• PowerLinks that automatically personalize the donation experience
• A/B split testing for messages
• Automated campaigns
• Advanced analytics & reporting
• Fast Start program for quick launches
• Integrations with Blackbaud, Classy, Salesforce, and more

Pricing

Tatango offers tailored pricing for nonprofits based on list size and messaging volume. Request a demo for a custom quote, or explore our Fast Start packages for affordable, fast-tracked options.

Other Group Texting Services

There are other texting platforms your nonprofit may consider. Here’s how a few common options stack up against Tatango:

SlickText

• General-purpose texting platform.
• Useful for small business alerts.
• Not optimized for nonprofit fundraising.

EZ Texting

• Popular for small organizations.
• Lacks nonprofit-specific compliance and fundraising tools.

Twilio

• Powerful API for developers.
• Requires technical expertise; not tailored to nonprofits or fundraising.

CallHub

• Focuses on volunteer mobilization.
• Lacks fundraising-focused automation and analytics.

Tatango stands out because it’s the only provider purpose-built for nonprofit fundraising, with proven results to back it up.

Choosing the Best Mass Texting Service for Your Nonprofit

Mass texting is no longer optional for nonprofits, but it can still feel overwhelming if you don’t know the ropes. The right partner will help you get started and provide the support needed to scale your text fundraising efforts long-term. Contact our team at Tatango to start your journey with the #1 mass texting service for nonprofits.

Looking for more insight before you dive in? Check out these additional resources curated by our team of texting experts:

• Tatango’s Texting Service for Nonprofits. Learn more about our group texting service and the results we’ve achieved for organizations like yours. Explore features, benefits, reviews, and FAQs here.
• 12 Best Text-to-Give Platforms to Raise More Funds. Dive deeper into the best platforms for text fundraising and read our reviews to see how they stack up against Tatango.
• 13 Ways You Can Use Nonprofit SMS to Further Your Goals. Not sure how you’ll use mass texts when you get started? Discover some of the most common use cases for nonprofits like yours.

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Mike Snusz, Director of Nonprofit Customer Experience

Mike Snusz brings nearly two decades of digital fundraising expertise to his role as Director of Nonprofit Customer Experience at Tatango, the industry’s leading text messaging platform for nonprofits. A recognized thought leader in SMS fundraising, Mike regularly speaks at national conferences and contributes insights to resources like the Texting Insights Report and other nonprofit publications.

Before joining Tatango, Mike spent 15 years at Blackbaud, where he led a team of digital consultants helping nonprofits optimize their online giving, email marketing, peer-to-peer fundraising, and monthly giving programs.

He began his nonprofit career in Buffalo, NY, managing the Ride For Roswell from 2003 to 2005—an experience that continues to shape his commitment to helping mission-driven organizations thrive in a digital world.