Introducing Tatango Mobile ID
Interested in learning more about the mobile phone numbers that engage with your SMS marketing campaigns? If so, you’re going to love our new product: Tatango Mobile ID. This new patented process, aggregates data from over 70 sources, providing your business 20 data points per mobile phone number, including social demographic information and social profiles.
Tatango Mobile ID provides your business the following data points for each mobile subscriber in your database.
- First Name
- Middle Name
- Last Name
- Email Address
- Address (including zip code)
- Household Income
- Marital Status
- Number of Children
- Homeowner Status
- Home Value
- Length of Residence at Address
- High Net Worth of Individual (yes/no)
- Twitter Profile URL
- Twitter Follower Count
- Facebook Profile URL
- Linkedin Profile URL
While having the above data about all of your mobile subscribers gives your business insight into who is engaging with your SMS marketing campaigns, the real benefits come from how your business can use that data. Below are some of the ways clients are using the data generated from Tatango Mobile ID.
Interested in learning more about Tatango Mobile ID? Contact us.
Tatango Mobile ID provides brands the email address of their mobile subscribers, allowing you to now market to your SMS subscribers through email. Ever wonder how much more valuable a customer is who subscribes to not only a brand’s email marketing campaign, but also to that brand’s SMS marketing campaign? Our friends at Experian crunched the numbers, and found that dual subscribers (Email & SMS) are 3.9 times more likely to make a purchase, when compared to subscribers that are only email subscribers.
Social Media Retargeting
Think about this scenario… A mobile phone number opts in to your SMS campaign, and the next time that person is scrolling through their Facebook News Feed, they start seeing advertising from your brand. This is totally possible with the data Tatango Mobile ID provides your business.
How powerful is retargeting mobile subscribers on social media? See below for some of the results brands have experienced by using audience targeting on Facebook’s advertising platform.
- An ecommerce company who targeted an existing database found a 43% conversion rate increase among sign-ups, and a 30% decrease in cost-per-lead.
- SocialCode found that custom audiences, lowered the cost per Facebook “like” by 15%.
- Another brand using custom audiences generated three times as many engagements per Facebook post as standard ads, and received two times as many viral engagements such as Facebook likes, shares and comments.
Similar types of retargeting are also available with the data provided to you by Tatango Mobile ID on Twitter & LinkedIn .
Direct Mail Retargeting
Tatango Mobile ID provides brands the mailing address of their mobile subscribers, allowing you to now market to your SMS subscribers through direct mail. For example, how cool would it be if someone interacts with your SMS marketing campaign this week, and next week they receive a promotion in their mailbox from your business.
By using Tatango Mobile ID, brands are able to increase customer purchase and loyalty with a more personalized and consistent SMS marketing experience. With the 20 data points provided by Tatango Mobile ID, brands can segment their SMS database so that they are marketing products that are relevant to the consumers’ lives, making them more likely to purchase. For example, a retailer can message subscribers that have children about Children’s clothing, and on the flip side, message single, young males about hoodies or sweatshirts.
Further, seeing that a subscriber is married can allow a retailer to target them with gifts for their significant other. For brands that have a large range in pricing, they will be able to determine what price range to target their subscribers with based on the high net worth data point. Also, by having subscriber location information provided by Tatango Mobile ID, a brand can target their messaging based on product availability in certain locations, or even brand preferences based on certain locations.
Interested in learning more about Tatango Mobile ID, contact us.