SMS Marketing Industry News

Highest Level of Internet Use

Web browser Opera has released a report that states “…during said 24-hour period, the highest level of Opera Mini use is at nighttime from 8 PM to midnight…”.

This is interesting because you’d think the hours would be during the work day (8AM-5PM), but it seems that the nighttime is getting more use. Is this because we use this time to break away from work-related internet use and catch up on TV shows, daily news, blogs, etc?

The night owl stat caught my attention too, “…compared to users in the other top 10 countries, users in the United States are more likely to be browsing with Opera Mini between midnight and 4 AM.” Between midnight and 4 AM? What are people doing in those wee hours on the internet?

When does the majority of your internet use occur?


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