SMS Marketing Industry News

CNN Ends Breaking News Text Alerts Program

CNN has just announced that they’ll be ending their CNN breaking news SMS text alerts on August 28, 2014. While this is a bummer for SMS news alerts, it’s no surprise as CNN was unable to accurately track and quantify the success of their SMS news alerts program.

How could CNN have improved on their mobile text alerts program? If you’re interested, we recommend you read this post, where we go into detail on how they could have improved on what they were doing, which most likely would have justified the program continuing.

RIP CNN Breaking News SMS Text Alerts :(

CNN Breaking News Text Alerts

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