As you can see in the in-store advertisement below, Lowe’s was advertising that customers engage with their SMS autoresponder by texting “APPLY” to the Lowe’s short code 84215 on their mobile phones to apply for a Lowe’s Consumer Credit Card.
As you can see in the text message below, when Lowe’s customers texted “APPLY” to the SMS short code 84215, they received a link via text message to apply for the Lowe’s Consumer Credit Card. What you’ll notice about the link in the text message is that it includes “cmpid=text”, which means Lowe’s is able to accurately track the amount of credit card application that started out engaged with the SMS autoresponder when they texted “APPLY” to 84215.
When Lowe’s customers click on the hyperlink in the text message, they’re taken to a mobile landing page, where they can apply for the Lowe’s Consumer Credit Card, as you can see below.
Want to see how other retailers are using SMS autoresponders? Check out the following blog posts.
- Macy’s Promotes Mobile App Downloads With Text Messaging
- Target Uses SMS to Increase Mobile App Downloads In-Store
- Consumers Can Now Download Shopkick App Via Text Message