I’ve been wondering why recently we’ve been seeing an influx of ad agencies using Tatango to launch SMS marketing campaigns for their clients. The following slide from a recent webinar from eMarketer does a good job of answering that question.
It seems like behind display advertising, SMS marketing has a strong market share (24%) when it comes to what ad agencies in the U.S. are pushing to their clients when it comes to mobile. Great news for SMS marketing!
View all of the slides from the eMarketer Webinar: Mobile Advertising and Marketing—Key Trends and Benchmarks.