SMS Marketing Statistics

77% of Young Adults Confident in Ability to Text and Drive

Texting While Driving

According to a study, a staggering 77% of young adults and 55% of teens are confident in their ability to text and drive. To show how ridiculous these young adults and teens are being, one organization in Belgium decided to tell young drivers that in order to pass their driving test that they needed to successfully send a text message while driving through a course, and avoiding any obstacles on the road. The drivers soon realized that completing this task safely was basically impossible. In the hidden video, they can be seen saying things like “I can’t do it” and “If this becomes a law, I’ll stop driving.”

This is definitely a more extreme approach to showing young drivers the dangers of driving while texting, but maybe that’s what they need. To me this sounds like more of a challenge, but what do you think?


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