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What is an SMS Software Provider?



In the video above, Tatango CEO Derek Johnson answers the question, “What is an SMS software provider?” Prefer to read instead? No problem, please see the post below. You can also find answers to all of your MMS marketing questions in our Q&A video library; click here to browse.


What Is an SMS Software Provider?

An SMS software provider offers SMS marketing software that enables brands and organizations to build and manage mobile messaging campaigns. Typically, the software is web-based, which allows the software accessibility from anywhere, using a login. Usually, SMS software features include functionality that can help brands make informed decisions about their campaign. These features can consist of data reports, management, visualization, messaging insights, opt-in lists, and more.what is an sms software provider.png

How Do SMS Software Providers Send Messages?

To understand how SMS software providers send messages, it’s essential to understand the structure of mobile messaging. In mobile messaging, there are three large players; the wireless carriers (AT&T, Sprint, Verizon,etc.), SMS software providers/brands, and mobile phone users. For a mobile phone user to receive a text message, it takes a few steps.

  1. A brand uses an SMS software provider’s platform to create a message for its subscribers.
  2. The SMS software provider sends that message with a customer list to the SMS aggregator.
  3. The SMS aggregator then distributes that message to the appropriate wireless carriers.
  4. The wireless carriers send that message to the intended mobile phone users.

Tatango Platform - Mobile Messaging API - Tier 1 Aggregator

SMS software providers use SMS aggregators to process and send SMS messages to the wireless carriers. SMS aggregators help simplify the process by distributing text messages to every carrier to be delivered to a customer on behalf of the brand or SMS software provider.

There are some instances where a brand would directly approach an SMS aggregator instead of using an SMS software provider. For example, sometimes brands have developers that want to integrate SMS messaging into existing software. If a brand like Uber has a mobile app, they might approach an aggregator to integrate SMS messaging into the app through an aggregator’s API (application programming interface).

If a brand wants to build a mass text message marketing list, an SMS software provider offers the best solution. SMS software providers like Tatango offer easy-to-use SMS marketing software that allows marketers to build, manage, and launch a limitless variety of text messaging campaigns, without requiring a developer or external resources.


Learn More About SMS Marketing

Interested in learning more about what you can do with Tatango? Talk to one of our SMS marketing experts. Or, check out more great SMS marketing examples below.

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