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About Tatango

The Top Company Driving Text Fundraising

Discover how we help nonprofit organizations surpass their fundraising goals and increase impact with America’s #1 text message fundraising platform.
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Our Company

For almost 20 years, we’ve seen nonprofits struggle with deliverability rates and prioritize low-revenue channels. That’s why we built an unrivaled team of text message experts who empower our clients to raise more, engage supporters year-round, and drive measurable ROI through the most effective communication channel available today—text messaging.

Now trusted by the nation’s largest and most innovative organizations, our nonprofit SMS platform puts the power of mass texting in your hands.

Tatango has powered over $650 million in donations through SMS and MMS messaging by combining enterprise-grade reliability and AI-powered segmentation with easy-to-use automation.

Our Impact

Tatango drives more fundraising via text messaging than any other SMS marketing software provider. Check out our results:

Slice

10+ Billion Text Messages Sent

75 Million Donors Reached

6+ Million Text Messages Sent Per Hour

$650 Million Raised via Tatango

Tatango’s Story Through the Years

2007

Founded by Derek Johnson and Matt Pelo who were looking to improve communication on college campuses

2010

First political client signs with Tatango

2013

Acquires Hungrythumb and Broadtexter

2016

Platform undergoes refresh to meet the diverse needs of clients using the platform to fundraise

2018

Expand capabilites of API and introduce several integrations

2020

Candidates from all parties use Tatango to drive record breaking fundraising

2020

Tatango's industrial grade application delivers unrivaled sending capabilities

2021

11B message sent

2022

Launched permission-based 10-digit long codes (10DLC) as a more affordable solution

2022

Introduced advanced insights to track and optimize messages based on fundraising performance

2024

Incorporated AI into Message Composition to provide inspiration and add efficiency to campaign creation

2024

Published the breakthrough first Nonprofit Texting Insights Report in partnership with MissionWired

2025

Surpassed $650 million in funds raised via Tatango

2025

Launched numerous innovative AI-powered features to drive fundraising and streamline communications, including Power Segments and InBox

2025

Launched the second Nonprofit Texting Insights Report to provide nonprofits with benchmarks on text fundraising

Our Team of Text Fundraising Experts

Our people are our most valuable asset. At Tatango, we’re committed to fostering an inclusive, empowering environment where a wide range of perspectives contribute meaningfully and collaboratively towards a shared goal. Our values guide everything we do.

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Our Core Values

Community

We make a positive impact on our customers and communities through teamwork.

Autonomy

We empower team members to engage as owners and deliver results.

Respect

We build trust by demonstrating transparency, integrity, and inclusion.

Excellence

We learn and innovate to advance our platform and ourselves each day.

Spirit

We show humility, confidence, and passion that makes us memorable.

Explore More Tatango Resources

Excited to learn more about how ourtext fundraising platform delivers unmatched results? Check out our additional company resources below.

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