Women Trust SMS Advertising More Than Men

Did you know that women are more likely to trust SMS advertising than men, or at least that’s what a study from Nielsen’s Digital Consumer Report Q3-Q4 2011 shows.

SMS marketing statistics for Gender

Overall, 29% of women trust SMS advertising vs. 22% of men, but the pattern extends beyond just SMS advertising.  In just two of nine forms of advertising (TV ads and TV program produce placements) did men place more trust than women, and even those were by narrow margins.

Does your business rely heavily on a female customer base? If so, give Tatango a call today (206) 274-6599, or send us a message and ask about how our SMS advertising platform can help your business build loyalty with your female customers.


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